During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she…
What Should I Blog About?
Ideas for Generating Content for a Business Blog Blogging is one of the most effective strategies for businesses to increase brand awareness, engage with their audience, build their online presence, and ultimately bring in more revenue. (Find out why you…
Major Benefits of Display Ads
With the rise of business technology, traditional marketers now have many options to support their marketing campaigns. Various digital advertising tools now offer highly targeted and massive reach capabilities. For example, Google’s Display Network can reach over 2 million websites…
What Is Digital Presence for Business?
What is digital presence? A “digital presence” is simply how your business appears online. When people search for your business or company online, what do they find? Do they see your website on Page One? Can they find your Facebook…
Why Choose WordPress?
What is WordPress? WordPress was once classified as just a blogging platform. It has since evolved into a full content management system (CMS), which means it can be used to develop and manage websites that belong to any industry or…
Website Redesign SEO | Scams that Ruin Your Website
Worried about website redesign SEO scams that ruin your online marketing efforts? Get-rich-quick schemes are nothing new. Market trends, like search engine optimization, always attract techniques that seek to “cheat the system.” And while it can work for a season,…
3 Ways to Improve Your Online Presence
Are you technologically challenged? We’ve noticed many experienced businesses are getting slammed in their industry by the influence of the digital age. If you hope to continue gaining business in a culture that depends on Google, smartphones, tablets, and computers…
8 Helpful SEO Tools for your Website Redesign
You’ve probably realized by now that a website redesign includes many components. Your website needs to function well, give users an outstanding experience that invites them back, and when the day is done, solidify a sale (whether that be for…
How to Stay Ahead of Google Algorithm Changes & Search Engine Rankings
Why Did Google Drop My Site? The answer to this common question almost always has something to do with Google’s latest algorithm update. Google’s updates are infamous for lighting a fire under companies who’ve felt ho-hum about their website and…
RBJ Selects Helendale as Finalist for webSURGE-Developed Website
April 14, 2016, the website developed by digital marketing agency webSURGE for Helendale Dermatology and Medical Spa was a finalist for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been…