During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she…
5 Most Common Mistakes Ad Agencies Make
The marketing industry in the US is booming – it collected $180,000,000,000 in 2015 alone, and selling more advertising space has been a recent focus for Rochester, NY. The national forecast for marketing is exponential growth in coming years. So…
What is a Full-Service Advertising Agency?
You won’t understand how important a full-service advertising agency is for your business unless you understand exactly what it is. So let’s start with defining the term: A full-service advertising agency offers a comprehensive range of services that address both…
Does Your Company Meet New NYS OGS Contract Requirements?
According to new contract requirements made by the NYS Office of General Services (OGS), if your company distributes tangible goods, you need to feature all of those products on an online catalog. If this online catalog fails to meet Section…
How to Generate Online Traffic Despite SEO Challenges
SEO is a real part of business for the 21st century, and company owners face many SEO challenges as digital technology becomes more sophisticated. How can you keep up with these challenges and continue to drive traffic to your company’s…
5 Digital Marketing Tools to Start Using
B2B Digital Marketing Tools Resource Guide Digital marketing is a whole new ball game to some industries and some have only reached first base. There are many free and paid version digital marketing tools out there that companies use for…
Digital Rochester Selects webSURGE as Finalist for 2016 GREAT Award
September 22, 2016, webSURGE was selected as a finalist for the Digital Marketing category at Digital Rochester’s 6th Annual GREAT Awards ceremony. Digital Rochester celebrates Rochester’s entrepreneurial spirit in technological achievement by recognizing community members with awards that are representative…
How Has Marketing Changed for the Manufacturing Industry?
“If you do not change, you can become extinct!” ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the…
3 Reasons Why Digital Marketing is Important for B2B
Have you realized your buyers’ habits have changed? Or are you having a harder time reaching them? Are you using digital marketing? In recent years, the B2B buyer’s demographic and habits have changed. B2B buyers between 18 and 34 year…
Why Use Email for Business?
To answer the question “Why use email for business?” we must first note that email is no longer just a tool used for communication. Because of its success at auto-generating business, it has become a powerful medium for improving online…