What is a Full-Service Advertising Agency?

You won’t understand how important a full-service advertising agency is for your business unless you understand exactly what it is. So let’s start with defining the term:

A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. Along with a team of experts, it’s a one-stop shop of services:  

• Ad Campaigns
• Strategic Planning
• TV Ads
• Social Media Management
• Content Creation
• Web Development
• Radio Commercials  
• SEO
• Graphic Design
• Lead Nurturing

Many advertising agencies concentrate on only one form of marketing; either traditional marketing – print, billboards, tv commercials, and radio ads; or digital marketing – web development, social media management, blogs, etc. But both forms of marketing are essential for a cohesive marketing plan. You need both a traditional and digital marketing campaign to get the results you want.

How to Establish a Successful Advertising Plan

Your business can’t succeed with a fragmented marketing plan. For example, search engine optimization (SEO), lead generation, developing a website, etc. are all on-going tasks – they constantly have to be nurtured and expanded to keep up with the times and to beat the competition. With a full-service advertising agency, traditional marketing unites with digital marketing to form a single, all-inclusive marketing campaign.

So For Example …

Tis the season of football, and marketing is similar to a football team.

Your offense runs the ball and scores touchdowns, but your defense can’t stop the quarterback and wide receiver. You won’t succeed.

As a business, you need a solid strategy to connect with potential customers. You can’t afford sloppy execution or a fragmented message. In today’s competitive marketplace, every tactic and message has to be unified to work together and execute on game day. You need a successful mixture of traditional and digital campaigns. Digital is an extremely effective channel for getting global exposure at little cost, and traditional utilizes timeless avenues to generate interest and increase brand awareness.

In Conclusion

A full-service ad agency offers clients everything they need, all in one place. Clients don’t have to struggle to communicate with several agencies at once; they create a single relationship with one main agency who manages all their marketing needs. Full-service advertising agencies are composed of experts who study your brand to find solutions that truly fit your business’ needs and audience.

• 50% of companies are using digital marketing, but they don’t have a plan! –  Smart Insights and TFM&A

You can’t afford to procrastinate – It’s time to unite your digital and traditional advertising campaigns. With the evolution of modern technologies, you have to do everything you can to keep up. Businesses are investing in a united marketing strategy to increase their reach, and you don’t want to be left behind.

In the end, both traditional and digital teams need to be on top of their game to execute a win.