During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she…
What We Learned From Content Marketing World Conference
During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she…
How ABM Marketing Can Help You Win Specific Clients
Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t…
6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies
Many IT and manufacturing companies seem to have left social media marketing behind, perhaps with the exception of LinkedIn. If you’re not taking advantage of social media for sales opportunities, you may be significantly impacting your business sales, especially among…
Social Media Marketing World 2018 Recap
I had the opportunity to travel to San Diego, California and be a part of the largest social media conference, Social Media Marketing World by Social Media Examiner this past February. The conference is designed for marketers of small and…
Help! Did The Facebook Algorithm Update Drop My Facebook Reach?
Perhaps you’ve noticed a decline in your company’s Facebook reach in the last few weeks. The drop started near the beginning of 2018 as the CEO of Facebook, Mark Zuckerberg, proclaimed to the world around mid-January, “I’m changing the goal…
Don’t Miss This Entrepreneurs Conference in 2018
Joe Crestuk, President & Owner of webSURGE Digital Marketing, is one of seven speakers at The Avanti Summit – A Celebration of Rochester’s Entrepreneurs! webSURGE Digital Marketing is a platinum sponsor of the event. WHEN March 1, Thursday 2018…
5 Benefits of Blogging for Business
When we’re onboarding a client for digital marketing, we often hear the question, “Why do I need blog articles for my business?” Well today, we’re going to share the 5 main benefits of blogging for business. 1. Increase website traffic…
Are Pictures Worth a Thousand Sales?
How to Optimize Images for Your Website Without sales, your company won’t generate the revenue it needs to survive – and thrive – in a competitive economy. And sales begin with quality leads. Have you ever evaluated your company’s ability…
5 Things Your Website Should Include To Increase B2B Sales
As the market becomes more and more saturated, B2B selling is getting more challenging. In the digital age, a buyer’s first point of contact with a company will likely be their website. Make an impression (and a sale) with these…