Category: Marketing Resources
How ABM Marketing Can Help You Win Specific Clients
Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t…
6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies
Many IT and manufacturing companies seem to have left social media marketing behind, perhaps with the exception of LinkedIn. If you’re not taking advantage of social media for sales opportunities, you may be significantly impacting your business sales, especially among…
Help! Did The Facebook Algorithm Update Drop My Facebook Reach?
Perhaps you’ve noticed a decline in your company’s Facebook reach in the last few weeks. The drop started near the beginning of 2018 as the CEO of Facebook, Mark Zuckerberg, proclaimed to the world around mid-January, “I’m changing the goal…
5 Benefits of Blogging for Business
When we’re onboarding a client for digital marketing, we often hear the question, “Why do I need blog articles for my business?” Well today, we’re going to share the 5 main benefits of blogging for business. 1. Increase website traffic…
Are Pictures Worth a Thousand Sales?
How to Optimize Images for Your Website Without sales, your company won’t generate the revenue it needs to survive – and thrive – in a competitive economy. And sales begin with quality leads. Have you ever evaluated your company’s ability…
5 Things Your Website Should Include To Increase B2B Sales
As the market becomes more and more saturated, B2B selling is getting more challenging. In the digital age, a buyer’s first point of contact with a company will likely be their website. Make an impression (and a sale) with these…
How to Increase Sales Leads with Content Marketing
You have excellent products & services with plenty of satisfied customers, but you’re still not seeing the revenue growth that you know is possible in your industry. You wonder if your marketing efforts are generating the right kind of leads…
Track Lead Conversion Using Social Media Analytics
Can a social networking site like Facebook really convert leads? Does social media really lead to sales? While it’s nearly impossible to track every factor that converts a lead into a customer, social media analytics can certainly offer more data…
Social Media Marketing Best Practices
Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media…