Paid Search and Display Advertising
Paid search and display ads help your business reach more web traffic by delivering a specific message to engage a targeted group of individuals who are likely to turn into leads. Beyond engagements and leads, digital advertising provides key insight into the customer journey and user behavior online. We leverage these insights to optimize campaigns and drive success.
Put Yourself in Front of the Customers Who Matter Most
With paid tactics, you can target more than just a keyword; you can specify the kind of searcher based on their location and intent. This allows the message of the ad to speak directly to the searcher, making it likely to catch their attention. Capturing this persona’s click increases traffic to your site, awareness of your brand, and your lead flow.
Occupy Prime Search Results Spots
Paid search ads allow you to occupy the top search engine results for chosen keywords, even if your pages aren’t ready to show up organically. Getting on page one of the search engine results promotes brand awareness and captures web traffic. Your search ad’s spot on the results page is determined by search volume, competition, and your bid.
Meet Your Prospects Where They Are
Display ads appear on third-party websites, such as weather or news websites, that your prospects frequent. You can choose your ad’s audience based on an array of criteria, such as location and previous web searches, and then customize the ad’s message for them. These ads are often used for brand awareness as a beginning stage of the ad journey to keep your business relevant and top of mind.
Reconnect with Past Website Visitors
Retargeting ads appear in the same spaces as display ads, but they have a pointed message just for people who visited a certain webpage on your site. You’ve seen these in action if you’ve ever shopped for something online – you’ll see an ad on another website for the exact product or service you were considering.
The message is crafted very specifically to persuade users who have already visited your site to visit again and purchase an item or request a quote.
Align Business Goals with Marketing Goals
We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.