Add New Opportunities to Your Pipeline Every Day
webSURGE specializes in lead generation and digital marketing in B2B and DTC markets
Discuss Potential Strategies for Your Company
If you’re considering digital marketing in the next quarter, let’s talk about your business goals first.
Digital marketing can work for most companies, and it always works best when you align marketing activity with key business objectives.
Schedule a call. No commitment – just strategy
Our Clients Win When They Let Us Obsess About Their Customers
70% Increase in RFQs for the HPP Product Suite in 2019
“Our product line, which was sound asleep, is now carrying the business thanks to webSURGE.” – Bruce Ferguson, Hansford Parts and Products CEO
With a winning marketing strategy and focused execution, qualified leads increased by 70% in less than a year.
77% Increase in eCommerce Sales, 2020 v. 2019
“We should have made the decision to work with you years ago!” – Martin Beckenbach, President of Legendary Auto Interiors
Since rebuilding their website in late 2018, Legendary Auto Interiors has seen more than a 76% in their eCommerce sales.
Marketing Philosophy
Website
Your website should be the #1 driver of new business opportunity for your company. It should work 24/7/365 and serve as the lynchpin of your business development strategy.
It should be a lead generating machine.
Is your website working for you or against you?
Traffic
Leverage the internet’s most populous channels for the business community (namely Google, Microsoft/LinkedIn & Email) and send high-quality traffic to your key website pages.
Show your capabilities, prove your product value, detail your customers’ successes, highlight your key people – build trust, prove your value, and get high-potential eyes on your company name.
Your customers are active on the internet, are you?
Leads
Technology and data can turn a sales team into a veritable sales force. Marketing and your website will help you capture RFQ’s, consultations and new customer inquiries, and marketing technology can assist the sales team in closing leads.
We’ll help you leverage CRM and data that saves your sales team time and automates low-value but necessary tasks.
Can your sales team become more efficient with technology?
B2B Digital Marketing Solutions
B2B Marketing Stack
For companies looking to kickstart or expand their digital marketing, the B2B Marketing Stack is a proven method that adds new opportunities to your pipeline every day.
- Does your website represent your products, services and capabilities in a way that moves potential customers towards action?
- Are you reaching potential customers in the internet’s most populous channels, and are you driving them to your website?
- Do you have a digital method to accept inquiries from potential customers, and a method to manage these opportunities through a long sales cycle?
- Is digital your #1 source of new business opportunity? (In 2020, it should be.)
Accelerated Inbound Marketing
Rapidly fill your pipeline with high-potential opportunities and connect them to your sales team.
The AIM strategy is built for companies who 1. have a succinct product offering directed towards specific potential customer groups and 2. who are looking to grow their pipeline, expand into new territories, enter new markets or launch new products.
AIM can serve as an addition or replacement to trade shows because it allows you to connect directly with a certain group(s) of potential buyers and works with your existing sales operations.
AIM can scale in ways that trade shows, sales reps, or distribution networks cannot, and can be a more cost-effective option compared to other business development methods.
Lead Generation Websites
For businesses who cannot commit to a long-term marketing initiative (because of timing, budget, staff or other reasons), a proper website can begin to send new opportunities to your sales team.
Whether you are looking to update your company’s appeal, acquire new staff, sell products online, or dip your toe into digital, your website needs to be the foundation of your marketing and business development efforts.
Is your website working for you, or against you?
Is an Investment in Digital Marketing Right for Your Company?
Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.
Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.
You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.
And it makes your leadership, sales team and books feel pretty sad.
Here is what you need to ask your company before making a decision around digital marketing:
