The average person consumes 8 hours of content in a single day (in fact, you’re doing it right now). The internet is the largest conglomerate of content, and it’s where buyers go to search for answers to their questions about your product or service. Put your business at the forefront of the search results with content that helps your prospects make an educated buying decision.
Communication is Key; Content is King
The content your business publishes shapes the way potential consumers perceive your brand, and when your content is helpful, informative, and persuasive, your brand will build trust and communicate your value proposition.
Content Marketing is Effective
When your potential or current customers surf the internet, they’re looking for answers to questions or solutions to problems, and they will consume content to get those answers. The goal of a content marketing strategy is to give web traffic content that will inform, entertain, or solve problems. An effective content marketing strategy ties your business objectives and value proposition to your customers’ needs and communicates that to consumers in the way they want to see it.
The Medium is the Message
The content a business publishes or distributes should be different based on the medium or channel the content will be published on. For example, social posts contain very different wording, imagery, and information than a webpage or email newsletter. Knowing the appropriate content for the medium (or vice versa) is crucial to effectively engaging prospects with content.
Position Your Business as the Experts
When your brand’s online presence engages traffic with content that is helpful and informative, one-time website visitors can become repeat visitors who are more likely to convert into leads and sales. Long-term sales cycles have an advantage when it comes to content marketing. Their buyer goes through a complex buying process, and well-crafted content can help guide prospects through that lengthy sales funnel. When it comes to B2B content marketing, people want reliable content from a trusted source. Your business can be that source.
Content is Everywhere
Written and visual content is all over the internet. You can contribute to your target persona’s content consumption through many forms: webpage copy, images, social posts, articles, infographics, videos, email newsletters, and ads. The same information can also be repurposed into new types of content. For example, a blog post that performed really well may reach a new audience if it’s converted into video.
Content can also be found everywhere in your business. Frequent customer questions, company expertise, and industry knowledge have the potential to spark high-quality content that matters to your audience.
Quality Content Equals Trust, Trust Equals Sales
The ultimate end-goal of content is sales, but it’s not always a 1:1 process. Buyers may need to consume tens, even hundreds of pieces of content before they’re ready to make a purchase. That’s the whole purpose of content: to help buyers make educated buying decisions.
Content success doesn’t happen overnight; it’s a long term process. Content is planting the seeds early – educating your buyer, building a relationship with your buyer, and building trust with your buyer – to reap the benefits later.
Align Business Goals with Marketing Goals
We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.