Marketing automation helps save your team valuable time by automating and measuring important marketing and sales tasks that help grow the business. A quality marketing automation program provides internet engagement data back to your sales team, who can use the data to prioritize and streamline their sales activities.
Marketing automation makes sales and marketing more effective
Marketing automation helps pass valuable insight from marketing initiatives to the sales team by linking data in channels and websites to the CRM and lead management systems. It gives marketers more time to focus on strategy and execution (not administrative tasks) and gives the sales team more time to close deals.
Time Efficiency and Scalability
At its most basic level, marketing automation enables your team to automate administrative (though still critical) tasks like email follow-ups and appointment reminders. It saves time by preventing your team from cutting and pasting (or worse, writing from scratch) frequently used email templates (like thank-you emails, post-networking/conference emails, pre- and post-demo emails, and more).
Above all, marketing automation is highly scalable, allowing you to invest virtually the same amount of time if you’re nurturing 10 leads, 100, or 1,000.
Warm Up Cool Leads for the Sales Team
More than half of the leads the convert on your website won’t be ready to buy on the day they convert. If you call these leads and push them into making a decision too quickly (i.e. before they are ready), it’s less likely that they will turn into customers.
But these are valuable leads, so just because they’re not ready to purchase now doesn’t mean they will never be ready. If you’re not managing these leads properly, you’re wasting your time, marketing resources, and money. This is where marketing automation comes in.
Feed Valuable Data Back To The Sales Team
Beyond just email, a sophisticated marketing automation program can inform your sales team about prospects who are visiting your website, it can segment large lists based on their web and content engagement, when prospects engage with your social media pages, or when they re-open a three-month-old proposal and forward it to other members of their company.
This data helps your sales personnel score and prioritize the leads in your database. It prevents potential customers from slipping through the cracks, and it helps you make sure that you are ready to react when your customer is considering you.
Align Business Goals with Marketing Goals
We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.