Account Based Marketing (ABM)

Marketing and sales work in tandem to win the business of a single account, company, or industry by creating a highly effective and individualized campaign.

The Need for Integrated Sales and Marketing Processes

Account based marketing was developed when we noticed a paradox in the B2B marketplace. 75% of B2B buyers start their buying journey online, but 90% of business was closed by a salesman. If buyers are using both digital and human resources in their buying journey, we should be using both too. ABM combines digital marketing and sales processes to create a cohesive campaign centered around a consumer’s natural actions.

Move Prospects Through Our CRM With Ease

Move Prospects Through Our CRM With Ease

Easily track the status of prospects in your ABM pipeline in our CRM. You can look at the big picture and only view the overall status, or zoom in and see the history and notes of each individual prospect.

As your sales team guides prospects from one stage of the funnel to another in the CRM, automated emails are sent to help direct prospects further along in the sales funnel, until a “yes” or “no” is ultimately reached.

Coordinate Messages Across Platforms

Marketing and sales working together aligns messaging across platforms and mediums, creating a cohesive and streamlined experience for the customer.

Receiving the same message multiple times and through multiple platforms increases the customer’s content retention and trust with an organization, and it’s no surprise that people, especially B2B buyers, will buy from those they trust.

Align Business Goals with Marketing Goals

We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.