What is WordPress?
WordPress was once classified as just a blogging platform. It has since evolved into a full content management system (CMS), which means it can be used to develop and manage websites that belong to any industry or category. In fact, WordPress is now one of the most popular platforms for web development.
Why are people choosing WordPress to develop their entire website? This is due to its ease of use and flexibility to create fully functional and multipurpose websites and mobile applications for many projects.
WordPress Powers 25% of All Websites!
According to a recent survey, WordPress is used by 59.5% of all websites with a design platform (or CMS) that’s known, which accounts for 26.4% of all websites that exist! WordPress is used by some of the most widely recognized brands in the world including:
- CBS New York
- Harvard Business Review
Okay, so big brands and big numbers are cool, but why should you follow the crowd? Why choose WordPress for your business?
What Can WordPress Do For You?
More Website Control
First of all, WordPress is an open source software. This means it offers you the choice to
- build upon, and
- redistribute the software
in any way you like. And its interface allows for easy changes or updates to the website.
In other words, businesses choose WordPress for their website because it offers them complete control as an online platform (as opposed to other platforms that maintain ownership of their website and could limit their options depending on conflicts of interest).
More Design Options
Next, with over 2,600 themes and countless plugins, WordPress has an incredible selection of options to customize your business website, brand, and message. However, be aware that preset themes aren’t likely to provide all the specific website needs of your business.
With that in mind, WordPress allows web developers / programmers, and anyone with coding knowledge to create their own custom designs and applications for your business. Developers can even customize how the website’s backend CMS works for anyone with little to no programming experience (in other words, your developer can customize the way you manage text and images from the backend of your website in a way that makes sense to your staff). These capabilities add to the ease of updates and maintenance that are necessary to keep a website live and viable.
Compatible with Other Platforms & APIs
Already have a website that wasn’t developed on WordPress? No worries. WordPress makes it feasible for developers to transfer a website based on ANY platform to a WordPress platform. Transferring your website to a WordPress platform not only brings access to all the benefits listed in this article, but developers can also customize, integrate, and upgrade third party APIs for your new website. This is especially beneficial to websites that require additional applications such as ecommerce, POS, and portals.
Is WordPress Secure?
Up next is security. Internet security is vital to companies doing business (or just representing themselves) online. And that’s another reason many businesses trust WordPress. It makes ecommerce easy to incorporate for online shopping as it has advanced settings to protect credit or debit information from getting stolen. WordPress releases core and plugin updates constantly. It is critical to update and backup your site regularly.
Does WordPress Optimize for SEO?
And let’s not forget about SEO! WordPress is designed to be “search engine friendly.” This means it allows you to optimize your content easily and effectively to direct more search engine traffic to your website and convert prospects.
To make sure your website attracts qualified leads, a helpful WordPress tool you can download is the SEO plugin: Yoast. Yoast is a tool that suggests keyword placement on your web pages according to SEO best practices.
Is WordPress Mobile-Friendly?
Lastly, let’s look at its mobile capabilities. Most WordPress website themes are already “responsive,” which means they’re built to perform on all devices. A business in today’s market absolutely musthave a mobile-friendly website if it expects to rank well on Google, or to be used by more than half of internet users who prefer consuming content through mobile devices.
There are plenty more reasons why you should choose WordPress for your business website. The more you learn, the more we’re confident you will want to choose WordPress as your websites content management system.