What is digital presence?

A “digital presence” is simply how your business appears online. When people search for your business or company online, what do they find? Do they see your website on Page One? Can they find your Facebook Page? What do online reviews say about you?

Your digital presence is your online reputation. And the million dollar question is, how have you presented yourself? Do you have an online presence?

Think about everything you do on the internet on behalf of your business. Comprehensively, this includes:

  • your website
  • all social media sites (LinkedIn, Facebook, Twitter, etc.)
  • office or store locations (Google Maps, etc.)
  • directory listings
  • online reviews (Google, Yelp, etc.)

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Can people find enough information to understand your company? Essentially, they will want to have answers for who, what, where, when, and why.  

  • Who are you? What’s your name? What brought you to where you are today?
  • What does your business do? Do you provide a service or a product? Are you a franchise or family-owned?
  • Where you are located? Do you have more than one location? What’s the address?
  • When are you open? Are you closed on holidays? Are you available 24/7, or are you seasonal?
  • Why do you do what you do? Why is it important to you? Why would it matter to your audience?

In the end, you need to provide enough information to solidify a sale and create loyal customers. People should like what they see about you.

Why you need a strong digital presence

A positive digital presence is paramount to your company’s success.

In today’s era of technology and digital advancement, a strong digital presence is vital if you want to see success on the internet. A lot is happening online. Traditional marketing is still important, but you don’t want to miss out on potential customers who are mostly – maybe solely – online. A positive digital presence allows you to:

Create Visibility

Your company shouldn’t be a secret. Your customers should be able to learn everything there is to know about you.

Establish Your Authority

A digital presence allows you to demonstrate your industry knowledge and expertise without bragging. You can {indirectly} explain why you’re the best in your industry. You build trust. When people need a service you provide, you want them to think of you.

Build Rapport / Relationships

Your clientele is composed of people, and people are relational. Show them you are a real person and you have something that could help them.

Offer Reciprocacy

When you share something of value with people, many will naturally be inclined to give something of equal value to you. When you offer free, high-quality content and information, they may choose your services over the competition. 

Create a Positive First Impression

According to Forbes, most people form a first impression within the first seven seconds. Today, most people will search for a business online first before driving to the company’s location. What kind of impression will you leave with them?

Build Constancy

Your digital presence is always there for you, every day, every hour, every minute. TV commercials, radio advertisements, and printed material last for only a limited time. Your digital presence is always ready to offer information for those seeking your services. It has no geographical boundaries. It’s there working for you even when you’re not.