Video is booming – and for good reason. It’s estimated that more than 90% of the internet’s traffic will be video streaming in 2020. Video is a great way to showcase your expertise, answer customer questions, and forge relationships with viewers.
It’s time to align your company with the expectations of your prospects and customers.
Build Trust With Your Prospects and Customers
Video builds trust by reducing any ambiguity and providing a sense of humanity to an organization, no matter the industry. Our minds process video 60,000 times faster than text, which enables people to develop a deeper understanding much quicker than reading and increases their ability to recall information at a later time.
Tying Video to Business Goals
For prospects, video is engaging proof of a company’s capabilities by showing them off in action. For businesses, video boosts SEO results and has a great return on investment.
Educate your customers by creating videos that deep dive into products and services, or tell compelling stories about your company’s values and people. Video goes beyond facts and figures; it gives brands a real human voice.
It doesn’t need to be feature film length or Hollywood production quality. Short videos, around one to two minutes, are the sweet spot for grabbing attention and retaining engagement, leading to quality conversions.
Building Awareness Through Video Marketing
Promoting video content on social media and building a YouTube channel increases brand awareness and drives traffic to your website. YouTube has over one billion users, and other social media platforms are following suit (Instagram, Snapchat, LinkedIn, and Facebook have all heavily pushed video content in the past year). Video is also shared a staggering 1,200% more frequently than any other form of content on social media.
Pre-roll video is an advertisement that plays before content which the user has selected. This is a great opportunity to put your video in front of an audience without them having to seek you out.
Generating Sales Through Video Marketing
Video as a sales tool is incredibly effective; product demonstration videos have been proven to be more valuable to potential customers than reading a long list of text about features and specifications. Web pages that have videos have an 80% higher conversion rate than those without.
Video is the best way to share case studies and customer testimonials. When video features real people, hearing a human voice causes an emotional reaction and builds trust for the viewer.
Is an Investment in Digital Marketing Right for Your Company?
Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.
Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.
You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.
And it makes your leadership, sales team and books feel pretty sad.
Here is what you need to ask your company before making a decision around digital marketing.