Social Media Marketing

After the website, social media is one of the first places prospects go to validate a company.

Social media gives businesses the unique chance to build relationships with their audiences. Where a website allows a company to talk at their customers, social media is the place where a company gives back, sharing knowledge, tips, and insider information, leading to trust, loyalty, and ultimately, conversions.

Earn Interest and Build Trust

Every social post is an opportunity to interact with customers and prospects. Social media presents opportunities for proving industry leadership, promoting products and services, and leading traffic to websites and landing pages.

Social Media Marketing Rochester NY

Prospects Expect to See Social Media Activity

Millennials are moving into decision making roles at their companies and often use social media to validate the organizations they do business with. To these internet-savvy leaders, a company without a social media presence appears outdated and irrelevant to them.

Not only are they expecting to see you on social media, but they’re ready to interact through social platforms because it’s where they are most comfortable. With this captive audience, you can establish your brand as a trustworthy source of information and a potential vendor.

Paid Social Tactics Build Your Brand and Audience

Social media allows companies to “boost” their posts to a highly targeted audience built on factors such as gender, profession, geographical location, and interests. Many of the organizations we work with are trying to target a very specific persona with their messaging, and social media platforms allow us to reach that person. This means your message will be seen by quality prospects.

A promoted post can significantly increase traffic to a landing page, capturing more leads and converting more customers.

Is an Investment in Digital Marketing Right for Your Company?

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.

Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.

You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.

And it makes your leadership, sales team and books feel pretty sad.

Here is what you need to ask your company before making a decision around digital marketing.