Social Media Marketing
After the website, social media is one of the first places prospects go to validate a company.
Social media gives businesses the unique chance to build relationships with their audiences. Where a website allows a company to talk at their customers, social media is the place where a company gives back, sharing knowledge, tips, and insider information, leading to trust, loyalty, and ultimately, conversions.
Earn Interest and Build Trust
Every social post is an opportunity to interact with customers and prospects. Social media presents opportunities for proving industry leadership, promoting products and services, and leading traffic to websites and landing pages.
Prospects Expect to See Social Media Activity
Millennials are moving into decision making roles at their companies and often use social media to validate the organizations they do business with. To these internet-savvy leaders, a company without a social media presence appears outdated and irrelevant to them.
Not only are they expecting to see you on social media, but they’re ready to interact through social platforms because it’s where they are most comfortable. With this captive audience, you can establish your brand as a trustworthy source of information and a potential vendor.
Social Media Builds Trust With Your Prospects
Social media gives companies a transparent platform to build relationships and trust with their audience. Posts that showcase company culture, share valuable information, or entertain their audience are the building blocks to relationships that lead to sales.
Not only is your audience learning about you, but you are gaining valuable information about what they are interested in, what kind of content they interact with, and what they want to learn more about.
Paid Social Tactics Build Your Brand and Audience
Social media allows companies to “boost” their posts to a highly targeted audience built on factors such as gender, profession, geographical location, and interests. Many of the organizations we work with are trying to target a very specific persona with their messaging, and social media platforms allow us to reach that person. This means your message will be seen by quality prospects.
A promoted post can significantly increase traffic to a landing page, capturing more leads and converting more customers.
A Place to Showcase Personality
It doesn’t matter if it’s B2B or B2C; users go to social media to be entertained. Facebook, Twitter, Instagram, YouTube, and even LinkedIn provide a natural place for your brand to showcase fun or entertaining content that also serves your business goals. Experimenting with gifs, jokes, videos, and stories allows you to determine what content will delight your audience.
And when you make the content you post on social media more about your audience and less about your business, you’ll find that your engagement will skyrocket.
Is an Investment in Digital Marketing Right for Your Company?
Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.
Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.
You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.
And it makes your leadership, sales team and books feel pretty sad.
Here is what you need to ask your company before making a decision around digital marketing.