Search Engine Optimization (SEO)
80% of internet traffic starts with a Google search. When your prospective customers are searching for solutions, they’re likely to go to Google first. The search query they type into the bar is how they will find solutions and they’ll click on the top results first – we’ll make sure you’re there instead of your competition.
Prospects ask search engines questions. We make sure your website answers them.
Search engines display the best answer for their user’s inquiries first, and they recognize fast, cleanly written websites with ample high-quality content as the best answers. Therefore, SEO is a result of consistent, tracked work in these key areas: your website content and experience, your code and server, and your overall web presence.
Search Engines Drive Traffic to B2B Websites
Search engines are the number-one source of traffic for B2B websites. 89% of B2B decision makers consult the internet before making purchases, and 90% of these researchers start at search engines. Because of this, your website has the best chance of capturing their attention when it’s optimized for search engines.
SEO is a Long-Lasting Investment
SEO is a recurring promotion that you don’t have to pay for. Once you are on the first page of a search engine for a keyword, you can expect to hold that listing for quite some time without any further investment.
That means that whenever someone types that keyword into Google, your business will show up as an answer, and if users continue to click on you and stay on your site, you’ll rise to the top ranks quicker.
Search Engines Value Good Information
Google used to be focused only on keywords, and the more keywords you had, the better you’d rank. Not anymore. Google is smart, and it’s giving higher rankings to sites that help their users.
Content optimized for search engines is consciously trying to best answer the searcher’s questions. Since search engines value good information, content written to satisfy search engines will also satisfy your prospects, making them more likely to do business with you.
Increase Traffic - Increase Results
When your customers can find your solutions to their search engine inquiry, it can dramatically impact your bottom line. When we optimized our client’s keywords around “push-in extruded seals,” we saw most of our selected keywords appear on the first page of Google within a year, increasing their product page visits from 115 visits to 725 for the month of September. Compared to September of the previous year (without SEO), they sold more than twice as many push-in extruded seals.
Align Business Goals with Marketing Goals
We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.