Email Marketing

Email marketing is the most effective way to communicate with current customers, prospects, and potential opportunities because it is the only form of marketing they have voluntarily signed up to receive. Email is a direct path into the hands of specific groups of people, and it builds a rapport that leads to phone calls, appointments, and closed deals.

Turn Conversations into Closed Deals

Email marketing can be incredibly effective. The right message delivered to the right person at the right time in the business cycle can start conversations that turn into meetings and closed deals. It’s so effective because the cost – both money and time – is low compared to the amount of reach you can get and the direct contact you can make.

Email Marketing Lisa Designer

Emails to Customers

Your customers want to hear from you. If they’ve purchased something from you in the past, they’ll likely have questions about your product or service which can easily be answered through email marketing. This type of educational content marketing also has the potential to turn past customers into repeat clients by presenting opportunities for cross-selling and upselling.

Customers also like to hear updates about your business that will benefit them such as when you hire a new employee to better provide your service, when you’re running a promotion, or when you give to a charity.

Align Business Goals with Marketing Goals

We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.