Promote your digital presence through search engines, social media, video networks, news and entertainment sites, and industry sites. Precise targeting options allow us to get your business in front of the persona it matters most to, setting the stage for conversation and conversion.
We’re going for quality over quantity, but don’t mind seeing both.
Content populates your online presence – it is the articles, webpages, infographics, images, ad creative, videos, social media posts, and more that prospects use to research topics and validate companies. The right content helps guide your target persona through the buying process and toward a closed deal.
Search Engine Optimization
Almost all internet traffic starts from a query into a search engine. Optimizing marketing efforts for search engines puts businesses ahead of their competition and is one of the most effective methods of targeting internet users who are searching for key topics in your industry.
Paid Search and Display Advertising
Reach a higher quantity and better quality prospect through paid tactics. Paid ads deliver specific messaging to highly targeted prospects and display ads will be seen by your prospects on relevant sites they frequent.
Social Media Marketing
When tied to business objectives, social media is a powerful tool. Visitors are using social media to validate the brands they interact with. Businesses have the opportunity to earn trust and traffic by demonstrating industry leadership and depth of knowledge. Brands become approachable through showcasing employee talent, company culture, and announcing updates.
Video marketing has skyrocketed; more than 90% of the internet’s traffic will be video streaming in 2020. Video is one of the best ways to showcase company expertise, culture, talent, and accomplishments.
Email marketing remains one of the most effective ways to open two-way communication with current customers and potential prospects. Email marketing reaches targeted groups with specific messaging and will build rapport leading to phone calls, face to face appointments, and closed deals.
Is an Investment in Digital Marketing Right for Your Company?
Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.
Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.
You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.
And it makes your leadership, sales team and books feel pretty sad.
Here is what you need to ask your company before making a decision around digital marketing.