Is an Investment in Digital Marketing Right for Your Company?
Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.
Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.
You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.
And it makes your leadership, sales team and books feel pretty sad.
Here is what you need to ask your company before making a decision around digital marketing.