Some B2B companies are surprised to learn how many of their customers use social media. In fact, 74% of all internet users are active on social media (see graph). Because of this rise in users, social media is increasingly catering to businesses (including industries from retail to manufacturing). For example, social media marketing offers:
- precise targeting (e.g., industry interest, geographical location)
- instant interaction
- immediate measurement
Our team creates and updates your business’ social media accounts (e.g., LinkedIn, Twitter, Facebook, YouTube, Google+), and connects and consolidates your website to 55+ local directory / review sites (e.g., Yelp, Foursquare, Yellow Pages). We don’t just set up your social channels and leave you to it; we handle your social media strategy for you through:
- content creation
In other words, we create SEO-friendly content that will be pre-approved by you prior to publishing. We promote the content to your target audience and monitor and manage interactions, which in turn drives prospective clients to your website.