Digital Marketing is an umbrella term for the marketing of products or services using a variety of digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium such as websites.
When developing an information centric website, the primary purpose is to convey specific, helpful information to a specific audience so that they either learn something new, or understand a topic better. These types of websites should be focused on actionable information and and helpful content about services and how to access them.
But the development of a website is really just one aspect of any web-based initiative. It has been our experience that no effort can be successful without first completing a comprehensive analysis of the digital landscape in which we intend to participate.
What sets us apart from many other agencies, is our commitment to doing the legwork necessary to not only gain a full understanding of your needs, but to create a strategy that sets your project on the correct path to accomplishing your organization’s goals.
We refer to this crucial step as the Digital Marketing Analysis.
It is important to understand the many opportunities and efficiencies available in the digital landscape BEFORE committing any resources to developing content, websites, ads or any type of campaign online because ultimately, KEYWORDS and their proper use across all channels are what stand between you and your next qualified lead.
A digital marketing analysis serves as a guidepost to help direct your digital efforts moving forward. Contact us today to schedule a time to get started!