Content Is Your 24/7 Digital Sales Representative
Our team of content creators, including technical writers, graphic designers, 3D animators, and videographers work closely with clients to produce goal-oriented, action-driven content.
Content Delivers Valuable Information
The content your company distributes introduces who you are, what you do, and why you’re important. Your audience has a need, and your company has the solution(s). Our content team creates digital, traditional, and interactive content to promote company information in a variety of ways.
Digital Content Creation
Digital content includes every type and form of information your company publishes onto the internet. This includes 4 main categories:
- Website Landing Pages
Landing pages, or webpages, are pages on a website that feature information that doesn’t require frequent changes. Like this landing page you’re currently reading, for example. Webpages usually include content that overviews products, services, mission statements, and details about a business and its history.
- Periodical Content
Periodical content refers to information that is only relevant for a period of time. This content might address current events or hone in on
specific topics. This includes:
- digital ads
- blog articles
- news articles
- articles for online publications (e.g., journals, magazines, forums)
Email is content too! Common forms of business content for email involves press releases, digital newsletters, and workflow emails. Workflows are a series of emails that provide resources to an interested prospect in order to encourage a conversion or educate.
Downloads are a great way to offer longer forms of content when consumers want to digest information over time or on-the-go. Downloadable content usually includes ebooks, podcasts, tutorials, and technical documents.
Traditional Content Creation
Traditional content includes all printed materials such as:
- printed ads
- printed publications (e.g., journals, magazines, white papers)
Our team creates both digital and traditional content because blending material formats can create a better audience reach for certain industries. Depending on your target audience’s preferences, you may want to mix traditional content with your digital content campaigns. 81% of responders to this survey found printed media more relaxing to read than digital content.
Interactive Content Creation
Interactive content makes our target audience more aware of your brand, your services, and your overall purpose as a company. Since humans like to connect with other humans, and not necessarily brands, this type of content demonstrates the human behind your marketing efforts and engages your audience in a personable way. Some examples of interactive content includes:
- 3D animations
- Social posts (e.g., publishing on LinkedIn, Facebook, Twitter, etc.)
We create multiple forms of content to funnel your target audience towards action steps that drive your business goals.
Digital Content Improves SEO
All online efforts affect search engine ranking, and content creation is no exception. In fact, website content can be a driving force to get your website to rank higher on search engines. Our creatives carefully craft the content to include keywords associated with your industry, according to SEO (search engine optimization) best practices.
Our goal is to get your website to appear on Page 1 on search engines like Google because Page 1 generates 92% of all traffic from an average search. Meanwhile, average traffic takes a severe drop down to about 5% for those who visit Page 2 on Google. If you want your website to have a fighting chance at being found by customers, your content needs to be optimized for search engines.
Content that Nurtures Leads
What is the result you want to get with your content? For a business, each form of content should include a call-to-action. Even informative pieces have a goal, whether it’s to increase brand awareness, demonstrate your knowledge and expertise, solidify your company as a leader in the industry, or to prove you have a solution your customers need.
What do you want your audience to do once they finish reading your content? Then, what kind of content will logically lead to that end goal? When we create content, we always ask our clients, “How can this content help your audience?”
Content Creation Process
In order to better craft your content, we partner with you so that we have the opportunity to learn all there is to know about your business. As we move forward with your marketing, we conduct interviews with your marketing team, sales representatives, or subject-matter experts to learn your language and graft your voice into the content we generate for you.
Our goal is to help your audience easily find you online and recognize your brand on printed and social media. Once the content campaign is complete, we promote, monitor, and analyze reports to refine a content strategy that continues to generate sales for your business.
Content Creation with webSURGE
Content creation is only one factor of a complete digital marketing strategy. All services at webSURGE are interconnected to compliment a complete marketing plan that drives business. That’s why our content collaborators work closely with your marketing team to produce valuable, searchable, and goal-oriented content to improve your online presence.