RBJ Selects Helendale as Finalist for webSURGE-Developed Website


April 14, 2016, the website developed by digital marketing agency webSURGE for Helendale Dermatology and Medical Spa was a finalist for its category at the Rochester Business Journal’s 19th Best of the Web competition.

Since 1996, the RBJ has been recognizing Rochester’s business websites with their Best of the Web awards ceremony. This year, readers submitted nearly 200 nominations in 13 categories. The newspaper selected a panel of judges to evaluate finalists based on:

  • content
  • navigability
  • technology
  • design quality
  • ecommerce

Of the 200 nominations, more than 40 companies, nonprofits, and individuals were selected as finalists for Rochester’s best website in their category. The new Helendale website developed by webSURGE was chosen as a finalist among nominees for the Healthcare category.

About the Award-Winning Website

In 2015, Sundance Marketing enlisted webSURGE to partner with their client Helendale Dermatology and Medical Spa to completely redevelop their website. The project began with a reorganization of Helendale’s extensive list of services into three distinct categories: dermatology, medical spa, and cosmetic dermatology (which had previously been mixed together).

Design & Technology

Concerning layout and technology: new and stunning hi-res images, with target-personas in mind, were placed throughout the website to engage targeted visitors. Also, the new website was programmed with a responsive design that automatically and seamlessly reshapes content layout to be compatible on any device:

  • desktop
  • mobile
  • tablet, etc.

Content & Usability

The easy-to-use navigation smoothly directs prospective clients through visually engaging, information-rich web pages that include strategically-placed call-to-action buttons that are search engine optimized. The new website delivers a pleasant user-experience – whether visitors educate themselves on the company’s services, make appointments, shop for products, or RSVP for events.

As a result, the website has managed to successfully deliver new leads and business opportunities to Helendale.

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