RBJ Awards LeFrois for webSURGE-Developed Website

April 14, 2016, the website developed by digital marketing agency webSURGE for client LeFrois Builders and Developers was awarded first place for its category at the Rochester Business Journal’s 19th Best of the Web competition.

Since 1996, the RBJ has been recognizing Rochester’s best business websites with their awards competition. This year, readers submitted nearly 200 nominations in 13 categories. The newspaper selected a panel of judges to evaluate finalists based on:

  • content
  • navigability
  • technology
  • design quality
  • ecommerce

Of the 200 nominations, more than 40 companies, nonprofits, and individuals were selected as finalists for Rochester’s best website in their category. The new LeFrois website developed by webSURGE was awarded first place among nominees for the Real Estate and Construction category.

About the Award-Winning Website

In 2015, webSURGE partnered with their client LeFrois to completely redesign the company’s website. The web development was initiated in response to attend to the old site’s:

  • static navigation
  • outdated information
  • poor reflection of company brand & construction industry

Content & Navigability

The webSURGE team condensed content, rewrote and repositioned keyword-driven content based on industry-related search queries and best SEO practices. The content set a new framework for the website’s navigation that is better suited for prospective clients and those with an interest to learn more about LeFrois’ development, construction, and leasing services, available properties, and past projects.

Design & Technology

The webSURGE team gathered and added beautiful hi-res images and videos of completed and in-progress LeFrois worksites to the website. They also added a properties portal function that instantly creates downloadable brochures for prospective tenants with the click of a button.

The newly designed LeFrois website is faster, features easy-to-use navigation, dynamic visuals, engaging content, a responsive mobile-friendly design, and was made with the end-user in mind.

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Is an Investment in Digital Marketing Right for Your Company?

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.

Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.

You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.

And it makes your leadership, sales team and books feel pretty sad.

Here is what you need to ask your company before making a decision around digital marketing.