Landing pages are webpages specifically designed with one goal in mind: convert visitors into leads. When a prospect clicks on an ad, sending them to a landing page allows them to immediately request the product or service that interested them.
Landing pages are typically designed as a part of a larger campaign and involve every department in our workforce.
A landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on an ad.
Ad clicks are potential customers; your website should capture them.
These powerhouse pages are the cornerstone of successful ad campaigns and have higher conversion rates than any other type of webpage, which means more leads will be contacting you, buying from you, or requesting information from you.
The Landing Page Formula
Landing pages are a part of your website, but they are different than your services pages. Landing pages are a combination of specific, targeted language, intuitive design, and interactive web features that capture leads such as forms and quizzes.
Once a landing page is live, we closely monitor the results of the campaign and determine if any optimization is needed. Tweak by tweak, we discover the right formula for you audience and landing page.
Less Content, More Actions
Landing pages use much fewer words than your other webpages because they are made solely to persuade visitors to take action. Any content, photos, calls to actions, or other elements are intentionally used to guide visitors to conversion. Forms, quizzes, and other interactive web features capture the leads and CTAs are peppered throughout the page so we never miss an opportunity to snatch a lead.
Turn Ad Traffic into Leads
Prospects won’t contact you unless you ask them to. Landing pages are designed specifically to ask ad traffic to fill out an online form, complete a survey, or request a specific product or service. Because visitors have a clear action to complete, companies will see more leads pouring in when they send ad traffic to landing pages rather than service pages.
Align Business Goals with Marketing Goals
We create a digital marketing strategy that aligns our marketing execution with your top-level organizational goals through an analysis of your competition, current marketing program, target persona, and company goals.