How to Get Sales and Marketing to Play Nicely

sales and marketing

How to Integrate Marketing for Any Businesssales and marketing

It’s no secret sales and marketing don’t always get along. When these two departments see themselves as two opposing forces, they not only waste company time, but risk losing company revenue.


The question is, how can companies get both powerful forces to play nicely?

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If the sales and marketing departments agree to follow these simple rules, the company’s leadership has a chance to see positive relationships form among these usually opposing teams.

  • Define the Shared Goal
  • Communicate
  • Host Weekly Meetings
  • Rely on Data

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