Improve Your Online Presence Part 3 Video Blog

Watch Part 3 to learn how you can improve your online presence and brand awareness. SEO is a growing practice of digital efforts that help prove the value and authority of your company’s website.

Video Transcription

Welcome I’m Mike with webSURGE Digital Marketing. In this video, I’m going to share one extremely valuable way to improve your business’s online presence in Rochester. We’ve used this method to help B2B clients of many industries to successfully improve their online presence and we believe it can do the same for you.
So here it is, you need to market your website with SEO! SEO is a growing practice of digital efforts that helped prove the value and authority of your company’s website.

SEO isn’t just a push of a button. It involves an ever-changing number of ongoing best practices. It includes earning honest reliable backlinks to your website from other websites, social media and online directory.
It also involves keywords that people are entering into search engines as we covered in our last video. One easy way to optimize your website for search engines is to make sure the keywords used in your content are positioned in all the right places including URLs or the web address of each page, menu titles, page headings, which programmers will know as h1 h2 h3 tags, internal copy, alt tags, and other places only computers can read in the coding of your website.

Of course there is way more that goes into search engine optimization than we have time to cover in this video. If you’re interested in more information check out the SEO resources section on our website.
if you start following these steps you’ll be well on your way to improving your online presence and driving more business.

If you missed the first two parts, you can check them out here.
Part 1
Part 2