Improve Your Online Presence Part 1 Video Blog
Check out our Part 1 of 3 video blogs to start improving your business’ online presence. In this video, I will discuss the importance of your company’s website.
Hi I’m Mike with webSURGE Digital Marketing. In this video, I’m going to share one of the best ways to improve your online presence in Rochester. In just the past three years, we’ve noticed many experienced business owners in the Rochester area are getting slammed in their industry by the influence of the digital age. If you want to continue getting business in a culture that depends on Google, mobile devices and computers for all of its information, you’ll need to improve your online presence.
Don’t know where to start?
I’m going to share with you one way we’ve helped our clients and one way we believe will help you to start improving your online presence.
Need to care more about your website.
It sounds silly but this need was true for many businesses we met in the Rochester area. Depending on the industry many c-level executives and VP’s tend to place all of their confidence in their traditional marketing approaches like client visits and cold calls. They hum and haw at the importance of the company’s website. They see their website as a necessary evil to appease the trend of modern culture or their unfamiliarity causes them to pay little attention to the value of their website. However, marketing managers know the long-standing value of business websites in today’s market.
According to a 2014 report by Accenture Interactive, 94% of B2B buyers do research online including 4.3% who said they check a business’s website prior to a purchase decision. Neglected website risks losing the interest of over three-fourths of your company’s prospects. However if you look at it positively, a website redesign to drive your business goals has the opportunity to nurture more than 80% of your potential buyers.
Do you give your website over three-fourths of your marketing attention?
It might be time to start.