Bridging the Gap: Integrated Marketing and Sales Strategies
Date - Apr 17th, 2018
7:30 am - 1:00 pm
webSURGE Training Center
807 Ridge Road, Suite 200
Webster, New York 14580
Discover how the most successful organizations in Rochester unify marketing and sales initiatives to win more business and gain an edge on their competition.
We have had a relationship with webSURGE for our marketing needs since 2013. They have consistently delivered excellent results.
John LeFrois, President and CEO of LeFrois
SYNACT’s motivated team ensured we felt confident in switching to a cloud-based customer management platform. Not only has Sarah’s out of the box thinking given us a creative and effective system for daily business tasks, but the design and deployment process was very positive. I would highly recommend SYNACT for your CRM needs.
Rhonda Hickey, Rochester Vibratory & Assembly
Sarah Compter (SYNACT) and Joe Crestuk (webSURGE) work with tech and manufacturing companies to develop and implement marketing and sales strategies that fill the pipeline with prospects, nurture those leads and consistently close sales.
In this workshop, Sarah and Joe will coach you on the strategies, tactics, and tools that are essential for success in 2018 and beyond.
The key: keeping communication open among marketing and sales teams, and using data to make educated decisions on your buyers, sales cycle, marketing initiatives, and more.
You will have an opportunity to practice 3 key marketing and sales processes, and walk away with a strategic workbook that you can bring back and implement in your company.
You’ll learn how to:
- Develop a buyer persona, then define, score & qualify leads
- Identify, track and analyze the competitive landscape
- Generate lists of key terms that help prospects find you online, then capitalize on the power of CRM to model and automate your follow-up efforts
- 7:30am – 8:00am: Continental breakfast provided & networking
- 8:00am – 12:00pm: Workshop
- 12:00pm – 1:00pm: Lunch provided & networking