Digital Rochester Selects webSURGE as Finalist for 2016 GREAT Award

September 22, 2016, webSURGE was selected as a finalist for the Digital Marketing category at Digital Rochester’s 6th Annual GREAT Awards ceremony.

Digital Rochester celebrates Rochester’s entrepreneurial spirit in technological achievement by recognizing community members with awards that are representative of Rochester’s historical and future technical development, including digital marketing.

Their Digital Marketing Award recognizes the best use of digital marketing to promote brands, build preference, and increase sales through various digital technologies.

Hosted by special guest, Doug Emblidge, News Anchor at 13WHAM TV and Fox Rochester, the 2016 GREAT Awards highlighted organizations and individuals that show leadership and innovation in the field of technology.


Digital Marketing Innovation: Customization

Webster-based digital marketing agency webSURGE was among the finalists for the award due to their innovation of custom development for online marketing services. For example, the company personally interviews experts, designs layouts, and develops from code customized websites and web applications for diverse clients.

This customized approach to digital marketing unifies a client’s brand, unlike the cookie-cutter approach to digital marketing that creates a disconnect between how a business operates in-person and online.

The custom websites and applications designed by webSURGE have helped to complement brands and made it easier for users to engage with businesses online to make profitable transactions.

Customization like this has brought webSURGE to invent new web applications, or take old applications and use them in a new way to address the uniqueness of a client. They learned that while businesses may share an industry, every business has an original personality and the only way that can accurately be presented online is through customization.

What Custom Development Looks Like

Online Platform for Employee Training

webSURGE developed an employee training platform application for an industrial equipment distributor’s website. webSURGE made this easy for employees to jump right into their company’s website without having to have special software on their computer. This training platform allowed management to use this platform for annual reviews.

Ecommerce Portal for Customer Orders

webSURGE also used a custom approach to serve a manufacturing client that needed an ecommerce portal that would import products from a third party ERP. webSURGE developed an API that would receive information from the ERP and work with the portal to allow the client to offer coupons and discounts through digital ads and eBlasts that webSURGE also assisted with creating. The portal has the ability to track and measure engagement so they can continue to improve their customer service.

Auto-Generating Brochures for Property Information

webSURGE also developed a web application portal for a commercial real estate construction company. With the application, prospective tenants are able to view available properties for lease and auto generate a brochure with all the information and property images neatly organized for them inside a printable PDF with the click of a single button. This auto generation saved the client time from manually creating their own property information sheets and sending them to prospects every time they’re asked for information.

The agency believes that custom web development is an innovation that’s available to any business in any industry. It requires an experienced team of web developers, graphic designers, content producers, and SEO strategists to meet with a brand to define business goals and start customizing.

Is an Investment in Digital Marketing Right for Your Company?

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.

Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.

You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.

And it makes your leadership, sales team and books feel pretty sad.

Here is what you need to ask your company before making a decision around digital marketing.