webSURGE Blog

Why Your Marketing Team Needs Web Development

web development

Sure, when people think “ad agency,” they probably don’t think of web development. In fact, before the past decade web developers probably weren’t even hired by ad agencies. But now that buyers are going online to make purchase decisions, web development has become an integral factor in effective advertising and marketing. What Is Web Development?…

Does Your Company Meet New NYS OGS Contract Requirements?

NYS ogs

According to new contract requirements made by the NYS Office of General Services (OGS), if your company distributes tangible goods, you need to feature all of those products on an online catalog. If this online catalog fails to meet Section 6 of the NYS OGS Contract Requirements, OGS holds the right to suspend your ability…

Wondering Why New Product Isn’t Selling Online?

Why new product isn’t selling online

Your new product is doing great at conventions and when mentioned on sales calls. But when it comes to the internet, it’s just not selling. Obviously, we can’t blame the product. The reason why new product isn’t selling online is probably due to the condition of your online presence. Below are some common reasons new…

Why Choose WordPress?

why choose WordPress

What is WordPress? WordPress was once classified as just a blogging platform. It has since evolved into a full content management system (CMS), which means it can be used to develop and manage websites that belong to any industry or category. In fact, WordPress is now one of the most popular platforms for web development….

Website Redesign SEO | Scams that Ruin Your Website

SEO Scams that Ruin Your Website Redesign

Worried about website redesign SEO scams that ruin your online marketing efforts? Get-rich-quick schemes are nothing new. Market trends, like search engine optimization, always attract techniques that seek to “cheat the system.” And while it can work for a season, cheating always brings consequences once it’s discovered. Before you start looking for SEO tools for…

How to Stay Ahead of Google Algorithm Changes & Search Engine Rankings

Why Did Google Drop My Site? The answer to this common question almost always has something to do with Google’s latest algorithm update. Google’s updates are infamous for lighting a fire under companies who’ve felt ho-hum about their website and digital presence. They’re not trying to BULLY business owners; Google just genuinely works to benefit…

RBJ Selects Helendale as Finalist for webSURGE-Developed Website

rbj-web-development-finalist

April 14, 2016, the website developed by digital marketing agency webSURGE for Helendale Dermatology and Medical Spa was a finalist for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been recognizing Rochester’s business websites with their Best of the Web awards ceremony. This year, readers…

RBJ Awards LeFrois for webSURGE-Developed Website

rbj-best-of-the-web-award

April 14, 2016, the website developed by digital marketing agency webSURGE for client LeFrois Builders and Developers was awarded first place for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been recognizing Rochester’s best business websites with their awards competition. This year, readers submitted nearly…

How to Plan a Website Redesign

seo rochester ny

How to Launch a Website Redesign Does this sound like your company’s website? You don’t remember when it was developed You can’t update some outdated content You’ve been getting user complaints Without an upgrade, those complaints are only going to get worse. If customers can’t stand your website, they’ll scroll to your competitors’, and Google will…

How Our Agency Does Web Development

How to Plan a Website Redesign

Does This Describe Your Current Website? Your company had its website developed years ago (no one is really sure when). You haven’t spoken to the developers in years (even though some of the content has become irrelevant). You’ve started getting complaints that your website doesn’t work, or isn’t helpful (but you don’t have the time…

Let's develop your new strategy. NOW