webSURGE Blog

5 Ways to Use LinkedIn to Increase Branding Opportunities

branding rochester ny

LinkedIn, with over 467 million users, is a social channel for professional networking and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. This platform empowers individuals to be found, learn, share, and grow in any given career.  LinkedIn allows … job-seekers to…

The Advantages of Social Media for your Holiday Campaign

advantages of social media

Retailers have benefited from holiday marketing campaigns for decades, and the launch of major social sites has only enlarged the campaign. Social giants FaceBook, Twitter, and Pinterest have added Buy Now buttons on their social platforms, making sales easier than ever for social followers. Businesses also benefit by sharing links on company social channels that…

How Has Marketing Changed for the Manufacturing Industry?

how has marketing changed

“If you do not change, you can become extinct!”                      ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the predictable spot everyday. Then one day the cheese wasn’t there. It wasn’t there for days, but…

Advantages of Social Media for Traditional Marketers

social media rochester ny

Can social media really add that much value to your marketing services? As with television, radio, and print marketing, the ability to benefit from the advantages of social media depends on how you mix them into your strategy. When strategically mixed, the business advantages of social media could triple the effect of your current marketing…

How Social Media Services Bring Results

How Social Media Services Bring Results

Why should you care about social media? Think your B2B clients will scoff if you suggest to mix social media into their marketing campaigns? If they do, they don’t realize that 74% of all internet users are active on social media (see graph by Pew Research Center below). As a result, social media platforms continue…

Marketing Not Working? Here’s Why…

attract new customers

You’ve been in the marketing industry for many years. You’ve seen the fluctuations in shopping and buying habits, and media preferences among businesses and consumers. But for some reason your past marketing efforts aren’t producing the same results. You’re concerned because your clients have mentioned more than once that they may need to start looking…

How Our Agency Implements Social Media Management (4 Steps)

Customers Are Soaking Up Content Do you realize how easy it is to reach customers today? Social media makes it FREE and instantaneous for businesses to enter a portal where all their customers are soaking up content. Yet, these advantages are hard to gain from if a plan isn’t in place. That’s why we wanted…

Social Media Management Provides Outcomes

Are You Struggling to Justify Advertising Costs? It’s tempting for small business owners to skimp on their marketing and advertising budget. After all, how can you justify the cost it takes to advertise without seeing concrete results? With all the ways to advertise today, it’s easy to get lost in a jumble of reports and…

Get Google+ to Boost Your Marketing & SEO Efforts!

Google+ is relatively new in the world of business marketing options. It gives you some unique customization tools. You can add pictures, share links, make comments, and reach out to those with similar interests. Google+ allows you to narrow your searches and interactions. It offers lists for dividing people and pages into various categories of…

Tweet to the Top with Twitter Marketing

social media management rochester ny

The appeal of Twitter is simply the fact that it is short and sweet. Today, people generally have short attention spans and don’t want to read lengthy information and try to extract what they actually need to know. Twitter only allows 140 characters in a “tweet” – or a post that can be read by…

Let's develop your new strategy. NOW