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Track Lead Conversion Using Social Media Analytics

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Can a social networking site like Facebook really convert leads? Does social media really lead to sales? While it’s nearly impossible to track every factor that converts a lead into a customer, social media analytics can certainly offer more data than you’re currently collecting. But how? If you understand how to use social media posts…

Social Media Marketing Best Practices

social media best practices

Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media best practices can increase your business exposure without depleting your entire marketing budget. What does…

What Are Social Media Posts for Business?

What Are Social Posts? The term “social media posts,” or “social posts,” simply refers to any form of publication that is distributed through a social media account. However, they differ from traditional print or online publications because they have a much shorter “shelf life.” A Social Post’s Short “Shelf Life” Think of them as Post-it…

How Social Media Marketing Generates Leads

Social Media Marketing Generates Leads

What social channels are you currently using for your business? Many business owners know they need to be on LinkedIn and have both a personal account and a company page for their business. LinkedIn offers critical networking opportunities, the ability to connect with customers and industry professional alike, and a way to tap into customer…

5 Ways to Use LinkedIn to Increase Branding Opportunities

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LinkedIn, with over 467 million users, is a social channel for professional networking and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. This platform empowers individuals to be found, learn, share, and grow in any given career.  LinkedIn allows … job-seekers to…

The Advantages of Social Media for your Holiday Campaign

advantages of social media

Retailers have benefited from holiday marketing campaigns for decades, and the launch of major social sites has only enlarged the campaign. Social giants FaceBook, Twitter, and Pinterest have added Buy Now buttons on their social platforms, making sales easier than ever for social followers. Businesses also benefit by sharing links on company social channels that…

How Has Marketing Changed for the Manufacturing Industry?

how has marketing changed

“If you do not change, you can become extinct!”                      ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the predictable spot everyday. Then one day the cheese wasn’t there. It wasn’t there for days, but…

Advantages of Social Media for Traditional Marketers

social media rochester ny

Can social media really add that much value to your marketing services? As with television, radio, and print marketing, the ability to benefit from the advantages of social media depends on how you mix them into your strategy. When strategically mixed, the business advantages of social media could triple the effect of your current marketing…

How Social Media Services Bring Results

How Social Media Services Bring Results

Why should you care about social media? Think your B2B clients will scoff if you suggest to mix social media into their marketing campaigns? If they do, they don’t realize that 74% of all internet users are active on social media (see graph by Pew Research Center below). As a result, social media platforms continue…

Marketing Not Working? Here’s Why…

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You’ve been in the marketing industry for many years. You’ve seen the fluctuations in shopping and buying habits, and media preferences among businesses and consumers. But for some reason your past marketing efforts aren’t producing the same results. You’re concerned because your clients have mentioned more than once that they may need to start looking…

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