webSURGE Blog

5 Tips to Increase Holiday Traffic

internet marketing rochester ny

The holidays and online shopping are in full swing. Don’t let sips of eggnog distract you from perfecting that holiday campaign. Has your business optimized its internet marketing strategies to benefit from the increased holiday traffic? Have you thought about your search engine optimization (SEO)? It’s not a top priority for many businesses preparing for…

How to Generate Online Traffic Despite SEO Challenges

seo challenges

SEO is a real part of business for the 21st century, and company owners face many SEO challenges as digital technology becomes more sophisticated. How can you keep up with these challenges and continue to drive traffic to your company’s website? Check out these four specific SEO challenges and how YOU can overcome them in…

Top Secrets on How to Manage Directory Listings

how to manage directory listings

Unsure how to manage directory listings? When locations are changed or added, or when business hours and services fluctuate, it can leave a long trail of outdated company information across your online directories. These outdated listings will confuse customers and ruin your business’ online presence. Maintaining an accurate business citation has a serious impact on…

What Is Digital Presence for Business?

digital presence

A “digital presence” is simply how your business appears online. When people search for your business or company online, what do they find? Do they see your website on Page 1? Can they find your Facebook Page? What do online reviews say about you? Your digital presence is your online reputation. And the million dollar…

Website Redesign SEO | Scams that Ruin Your Website

SEO Scams that Ruin Your Website Redesign

Worried about website redesign SEO scams that ruin your online marketing efforts? Get-rich-quick schemes are nothing new. Market trends, like search engine optimization, always attract techniques that seek to “cheat the system.” And while it can work for a season, cheating always brings consequences once it’s discovered. Before you start looking for SEO tools for…

3 Ways to Improve Your Online Presence in Rochester

enhancing your business's online presence

Are you technologically challenged? We’ve noticed many experienced businesses are getting slammed in their industry by the influence of the digital age. If you hope to continue gaining business in a culture that depends on Google, smartphones, tablets, and computers as their primary source of information, then you need to seriously improve your online presence. Don’t know where…

8 Helpful SEO Tools for your Website Redesign

seo tools for your website redesign

You’ve probably realized by now that a website redesign includes many components. Your website needs to function well, give users an outstanding experience that invites them back, and when the day is done, solidify a sale (whether that be for service or product). During the reconstruction process of your website, you’ve probably uncovered several major…

How to Stay Ahead of Google Algorithm Changes & Search Engine Rankings

Why Did Google Drop My Site? The answer to this common question almost always has something to do with Google’s latest algorithm update. Google’s updates are infamous for lighting a fire under companies who’ve felt ho-hum about their website and digital presence. They’re not trying to BULLY business owners; Google just genuinely works to benefit…

How Our Agency Does Web Development

How to Plan a Website Redesign

Does This Describe Your Current Website? Your company had its website developed years ago (no one is really sure when). You haven’t spoken to the developers in years (even though some of the content has become irrelevant). You’ve started getting complaints that your website doesn’t work, or isn’t helpful (but you don’t have the time…

Why Bees Don’t Blog, but You Should

Webster Is Full of Busy-Bee Businesses As some of you know, we recently relocated to Webster. And, as I’m sure the entire webSURGE team would agree, it has been pretty exciting! It’s a fun area with many great small businesses buzzing away. It’s good to be busy like a bee, right? It sure gets work…

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