webSURGE Blog

Top 3 Reasons Why You’re Not Hitting Your Marketing Goals

marketing goals

Businesses constantly create new goals for their marketing and sales teams. However, do you feel new goals are set each year but never achieved? We have put together the top three reasons you are not reaching your marketing goals. 1.) Does your marketing department communicate with sales? Many companies put the blame on either the…

3 Easy Ways to Improve Communication Between Marketing & Sales

improve communication between sales and marketing

Communication is key to any type of relationship whether it is with your spouse, parent, child, or coworker. Good communication is critical to have a successful company. The sales and marketing departments need to be on the same page. Start improving communication with these three easy steps. When sales and marketing teams work together, companies…

Are Sales and Marketing Wasting Your Valuable Time?

sales and marketing

Many businesses have a tension within the culture of their organization. This tension often goes undiagnosed until it’s too late, or if recognized, remains untreated. This strain, this pressure that can affect every part of a company, is the detached and sometimes adversarial relationship between marketing and sales. As leadership struggles to make the two…

How to Hire an Ad Agency

ad agency rochester ny

The new year is upon us, and you’re probably re-examining company goals and re-evaluating strategies and budgets. Marketing should be a significant piece of that budget. Advertising is a growing industry, and many companies still think they can do all their marketing and advertising in-house. But if your sales have become stagnant with no new…

5 Most Common Mistakes Ad Agencies Make

ad agencies rochester ny

The marketing industry in the US is booming – it collected $180,000,000,000 in 2015 alone, and selling more advertising space has been a recent focus for Rochester, NY. The national forecast for marketing is exponential growth in coming years. So where do some ad agencies go wrong? If advertising is such a successful business, why…

What is a Full-Service Advertising Agency?

advertising agency rochester ny

You won’t understand how important a full-service advertising agency is for your business unless you understand exactly what it is. So let’s start with defining the term: A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. Along with a team of experts,…

What’s the Cost of Marketing in Rochester?

cost of marketing

It’s your job to manage your company’s marketing efforts, but what kind of budget makes sense? In order to determine the cost of marketing in Rochester, let’s break down the options and services that will bring you a return on investment (ROI). The cost of marketing comes down to two major options: to hire inhouse…

Is Your Marketing Strategy Not Working?

marketing strategy not working

A marketing strategy is supposed to do these things: Sustain the company Increase company revenue by producing new leads Beat the Competition If this isn’t happening in your company, something’s wrong. When was the last time you analyzed specific results of your marketing strategy? How To Tell If Your Marketing Strategy Stinks Given enough time,…

5 Digital Marketing Tools to Start Using (Immediately)

digital marketing for b2b

B2B Digital Marketing Tools Resource Guide Digital marketing is a whole new ball game to some industries and some have only reached first base. There are many free and paid version digital marketing tools out there that companies use for their own growth. Small businesses and large enterprises are always seeking new ways to dominate…

How Has Marketing Changed for the Manufacturing Industry?

how has marketing changed

“If you do not change, you can become extinct!”                      ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the predictable spot everyday. Then one day the cheese wasn’t there. It wasn’t there for days, but…

Let's develop your new strategy. NOW