Category: Marketing Resources
There are a ton of parallels between digital marketing and golf.
Maybe it’s from so many years of going right from the computer screen to the putting green, but these parallels seem so related that I often find myself thinking about digital marketing as I’m walking down the fairway to my ball.
Social media marketing is a sales opportunity with a high potential return. The good news is, you don’t have to be super social-savvy to make an effective use of social platforms. This is true even in difficult B2B spaces such as manufacturing or tech industries.
SEO does really matter when it comes to online presence, marketing strategy, and sales – especially in B2B spaces. SEO should be at the foundation of your digital marketing efforts because if someone is already buying your product or service, then someone is definitely searching for it online.
A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews.
Search engine optimization, or SEO, should be a key part of your digital marketing strategy. Google is the internet’s most visited website, and back in 2016, it accounted for 80% of all the internet’s traffic. From a business standpoint, SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
In this article we’ll define just about every unusual term you hear in digital marketing, from API to index, pixel to CTR. We’ve broken up the glossary into 3 sections: business and marketing terms, website terms, and digital marketing tactic terms.
Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t…
Perhaps you’ve noticed a decline in your company’s Facebook reach in the last few weeks. The drop started near the beginning of 2018 as the CEO of Facebook, Mark Zuckerberg, proclaimed to the world around mid-January, “I’m changing the goal…