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Track Lead Conversion Using Social Media Analytics

social media analytics Rochester NY

Can a social networking site like Facebook really convert leads? Does social media really lead to sales? While it’s nearly impossible to track every factor that converts a lead into a customer, social media analytics can certainly offer more data than you’re currently collecting. But how? If you understand how to use social media posts…

How to Write a Marketing Report that Makes a Splash

how to write a marketing report

Is your boss demanding more detailed monthly reports to keep track of all marketing efforts? Are you unsure exactly what metrics to include in these new reports? Don’t panic!  We have the metrics you should include in your report to impress your boss each month. An effective marketing report shows the progress of an important…

3 Valuable Marketing Metrics Every Manager Needs

3 Valuable Marketing Metrics Every Manager Needs

You’ve been the marketing manager at your company for several years now, but just can’t seem to prove the value of your efforts. You’re not really sure what is or isn’t working. You know the solution lies within an accurate measurement of your work, but how do you produce that data? SURPRISE! It’s already being…

Measure Campaign Effectiveness with Valuable Marketing Metrics

Measure Campaign Effectiveness with Valuable Marketing Metrics

Marketing is one of the most important expenditures for a company to monitor when it comes to budget. If you can’t prove your marketing efforts are generating business, then you might not have any grounds to stand on at budget meetings. That’s why measuring your marketing campaigns are critical to validate your efforts. So what…

3 Signs You Need Measured Marketing

3 Signs You Need Measured Marketing

Running the marketing department by yourself is like a crazy night of putting the kids to bed. One kid refuses to brush her teeth, while the other starts crying because he superglued his hand to the wall. Meanwhile, the dog comes yipping into the hall with bright green clumps of Play-Doh stuck in her fur….

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