Category: Ask Joe
All it takes is one Google search to learn that there are thousands of ad agencies to choose from. But if you have never worked with an agency before, how do you narrow the field?
In this article, we’ll review 8 different types of ad agencies and when they’re the best option, and then talk about some common pitfalls to be aware of as you’re reviewing potential agencies.
2018 research conducted by Hubspot and Sagefrog Marketing Group shows that 2/3 of B2B businesses outsource their marketing. While all agencies operate in their own way, you’ll find a common theme: digital marketing agencies leverage your brand’s online presence to position you as an industry leader, promote awareness of your product or service offering, engage potential buyers, and generate leads.