webSURGE Blog

Track Lead Conversion Using Social Media Analytics

social media analytics Rochester NY

Can a social networking site like Facebook really convert leads? Does social media really lead to sales? While it’s nearly impossible to track every factor that converts a lead into a customer, social media analytics can certainly offer more data than you’re currently collecting. But how? If you understand how to use social media posts…

Social Media Marketing Best Practices

social media best practices

Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media best practices can increase your business exposure without depleting your entire marketing budget. What does…

What Are Social Media Posts for Business?

What Are Social Posts? The term “social media posts,” or “social posts,” simply refers to any form of publication that is distributed through a social media account. However, they differ from traditional print or online publications because they have a much shorter “shelf life.” A Social Post’s Short “Shelf Life” Think of them as Post-it…

How Social Media Marketing Generates Leads

Social Media Marketing Generates Leads

What social channels are you currently using for your business? Many business owners know they need to be on LinkedIn and have both a personal account and a company page for their business. LinkedIn offers critical networking opportunities, the ability to connect with customers and industry professional alike, and a way to tap into customer…

5 Business Growth Strategies

You’ve spent a large portion of company budget on marketing. Your website was a big investment. You’re frantically trying to promote your business on social media and other avenues, but business doesn’t seem to be growing. What isn’t working?  Check out these five business growth strategies you can immediately apply to your website to create new sales…

Top 3 Reasons Why You’re Not Hitting Your Marketing Goals

marketing goals

Businesses constantly create new goals for their marketing and sales teams. However, do you feel new goals are set each year but never achieved? We have put together the top three reasons you are not reaching your marketing goals. 1.) Does your marketing department communicate with sales? Many companies put the blame on either the…

5 Ways to Use LinkedIn to Increase Branding Opportunities

branding rochester ny

LinkedIn, with over 467 million users, is a social channel for professional networking and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. This platform empowers individuals to be found, learn, share, and grow in any given career.  LinkedIn allows … job-seekers to…

3 Easy Ways to Improve Communication Between Marketing & Sales

improve communication between sales and marketing

Communication is key to any type of relationship whether it is with your spouse, parent, child, or coworker. Good communication is critical to have a successful company. The sales and marketing departments need to be on the same page. Start improving communication with these three easy steps. When sales and marketing teams work together, companies…

Improve Your Online Presence Video 3

online presence

Improve Your Online Presence Part 3 Video Blog Watch Part 3 to learn how you can improve your online presence and brand awareness. SEO is a growing practice of digital efforts that help prove the value and authority of your company’s website. Video Transcription Welcome I’m Mike with webSURGE Digital Marketing. In this video, I’m going to share one…

Improve Your Online Presence Video 2

improve online presence

Improve Your Online Presence Part 2 Video Blog Check out our Part 2 of 3 video blogs to start improving your business’ online presence. In this video, I will talk about the importance of enriching your website with content. Watch Part 3 Video Transcription Welcome back I’m Mike with webSURGE Digital Marketing. In this video, I’m going…

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