All it takes is one Google search to learn that there are thousands of ad agencies to choose from. But if you have never worked with an agency before, how do you narrow the field?
In this article, we’ll review 8 different types of ad agencies and when they’re the best option, and then talk about some common pitfalls to be aware of as you’re reviewing potential agencies.
8 Types of Advertising Agencies and How To Choose One
All it takes is one Google search to learn that there are thousands of ad agencies to choose from. But if you have never worked with an agency before, how do you narrow the field?
In this article, we’ll review 8 different types of ad agencies and when they’re the best option, and then talk about some common pitfalls to be aware of as you’re reviewing potential agencies.
6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies
Social media marketing is a sales opportunity with a high potential return. The good news is, you don’t have to be super social-savvy to make an effective use of social platforms. This is true even in difficult B2B spaces such as manufacturing or tech industries.
Does SEO Really Matter for B2B Businesses?
SEO does really matter when it comes to online presence, marketing strategy, and sales – especially in B2B spaces. SEO should be at the foundation of your digital marketing efforts because if someone is already buying your product or service, then someone is definitely searching for it online.
What Is Digital Presence for Business?
A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews.
The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking
Search engine optimization, or SEO, should be a key part of your digital marketing strategy. Google is the internet’s most visited website, and back in 2016, it accounted for 80% of all the internet’s traffic. From a business standpoint, SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
Digital Marketing
Glossary of Terms
In this article we’ll define just about every unusual term you hear in digital marketing, from API to index, pixel to CTR. We’ve broken up the glossary into 3 sections: business and marketing terms, website terms, and digital marketing tactic terms.
What Is It Like to Work with a Marketing Agency? + Infographic
2018 research conducted by Hubspot and Sagefrog Marketing Group shows that 2/3 of B2B businesses outsource their marketing. While all agencies operate in their own way, you’ll find a common theme: digital marketing agencies leverage your brand’s online presence to position you as an industry leader, promote awareness of your product or service offering, engage potential buyers, and generate leads.
What We Learned From Content Marketing World Conference
During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she…
How ABM Marketing Can Help You Win Specific Clients
Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t…
