Search engine optimization, or SEO, should be a key part of your digital marketing strategy. Google is the internet’s most visited website, and back in 2016, it accounted for 80% of all the internet’s traffic. From a business standpoint, SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking
Search engine optimization, or SEO, should be a key part of your digital marketing strategy. Google is the internet’s most visited website, and back in 2016, it accounted for 80% of all the internet’s traffic. From a business standpoint, SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
Digital Marketing
Glossary of Terms
In this article we’ll define just about every unusual term you hear in digital marketing, from API to index, pixel to CTR. We’ve broken up the glossary into 3 sections: business and marketing terms, website terms, and digital marketing tactic terms.
What Is It Like to Work with a Marketing Agency?
2018 research conducted by Hubspot and Sagefrog Marketing Group shows that 2/3 of B2B businesses outsource their marketing. While all agencies operate in their own way, you’ll find a common theme: digital marketing agencies leverage your brand’s online presence to position you as an industry leader, promote awareness of your product or service offering, engage potential buyers, and generate leads.
What We Learned From Content Marketing World Conference
During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she…
How ABM Marketing Can Help You Win Specific Clients
Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t…
6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies
Many IT and manufacturing companies seem to have left social media marketing behind, perhaps with the exception of LinkedIn. If you’re not taking advantage of social media for sales opportunities, you may be significantly impacting your business sales, especially among…
Social Media Marketing World 2018 Recap
I had the opportunity to travel to San Diego, California and be a part of the largest social media conference, Social Media Marketing World by Social Media Examiner this past February. The conference is designed for marketers of small and…
Help! Did The Facebook Algorithm Update Drop My Facebook Reach?
Perhaps you’ve noticed a decline in your company’s Facebook reach in the last few weeks. The drop started near the beginning of 2018 as the CEO of Facebook, Mark Zuckerberg, proclaimed to the world around mid-January, “I’m changing the goal…
Don’t Miss This Entrepreneurs Conference in 2018
Joe Crestuk, President & Owner of webSURGE Digital Marketing, is one of seven speakers at The Avanti Summit – A Celebration of Rochester’s Entrepreneurs! webSURGE Digital Marketing is a platinum sponsor of the event. WHEN March 1, Thursday 2018…