B2B Digital Marketing Stack
B2B Digital Marketing Stack
For companies looking to kickstart or expand their digital marketing, the B2B Marketing Stack is a proven method that adds new opportunities to your pipeline every day.
The objective of B2B digital marketing is to put your company’s capabilities, people, and successes in front of your target customers, and send high-potential leads to your sales team.
You’ve got to reach your prospects in the internet’s most populated channels, and send them to your website where they can inquire with your company.
To do this, you must leverage Google, Microsoft & LinkedIn and Email, and have a website that is able to build trust and generate leads.
Just a few of our good friends
Put the Right Pieces in the Right Places for Marketing Success
Identify Your Business Goals
Digital marketing can help a business achieve a number of different goals, so it’s important to clearly identify these from the start.
Your overall marketing strategy and the tactics therein will be determined by this objective.
To start marketing without a clear objective, or with no objective at all can lead to a lot of reactive marketing, spinning of the tires, and few results.
Get Your Website Ready for High-Potential Traffic
All roads lead to your website, and it is the lynchpin of your marketing efforts.
It is the bucket that will capture your leads, when it is solid; or it will be the sieve through which your visitors (and money) flow, if it is not.
Your website not only needs to present your product capabilities succinctly (visually & verbally) and within the boundaries of industry standards – it also needs to convert your visitors into leads.
It should be your number 1 source of lead generation and should work for you 24/7/365.
Send High-Quality Traffic to Your Website
Your prospects spend a lot time on Google, LinkedIn, and in their email inbox.
This is where you need to reach them with information that 1. Makes them better at their job; 2. Makes their company more successful; and 3. Makes your capabilities raise to top-of-mind.
Acting in these spaces consistently will allow you to expose your company to these prospects, and send them to your website where you can generate new business inquiries.
Field Leads, Automate, and Close Deals
The role of the marketing team is to send qualified leads to your sales team. The activities described above will accomplish this.
Once the leads come to your team, your internal sales process will help close the deal.
We’ll assist you with marketing technology to automate any menial tasks, and feed data to your sales team which can be used to measure lead activity and determine next steps.
What Gets Measured Gets Managed
All the activity described above is measured so we can make improvements to campaigns and processes based on data.
webSURGE has developed a Custom Tracking Solution that helps you pin-point the sources of your most valuable leads, allow you to double-down on winning efforts and scrap anything that isn’t working (and fast).
Additionally, our team of developers and marketing specialists have advanced skillsets in tools such as Google Data Studio and Supermetrics, as well as experience in building Custom APIs and integrations that tie to business processes (e.g. ERP systems).
All of this data and insight will be available to you 24/7 on your company’s personalized KPI Dashboard, which is part of the B2B Marketing Stack.
Is an Investment in Digital Marketing Right for Your Company?
Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.
Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.
You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.
And it makes your leadership, sales team and books feel pretty sad.
Here is what you need to ask your company before making a decision around digital marketing.