Joe is the founder of webSURGE, and has overseen the growth of the agency over the past 10+ years. It is Joe’s goal to continue to build upon our team and capabilities as well as continuously raise the quality of our services. Joe is also a member of Vistage, the world’s leading business advisory and executive coaching organization. He loves riding his motorcycle and is a closet hard rock/metal musician.
Jerry is an expert at discovering opportunities. His years of experience in leading sales teams and developing targeted marketing strategies has allowed him to refine his ability to create new revenue opportunities. Jerry brings his advanced knowledge of website consulting solutions and content development to business owners seeking growth. With years of combined experience as the president of a branding agency specializing in web design and development, Jerry has helped businesses connect, collaborate, and grow by matching up unique marketplace opportunities with tangible business growth.
With a background in medical care, Beckie took her love for the hands-on and social aspects of helping patients to join her husband Joe in serving businesses through digital marketing and social media in 2009. Graduating from MCC with a mix of studies in art, media, and science, as well as a concentration in counseling at SUNY Brockport, her diverse range of people skills and technical experiences have sharpened her effectiveness as our social media account manager. She enjoys adapting to the dynamic changes of social platforms, discovering new ways to promote businesses through their ad functions, and interacting with new visitors and recurring customers to meet their needs. Beckie is a wife, mom, stepmom, and loves sunflowers and photography – whether for business or to share with friends on her own accounts.
Grace “Moose” Inman
Grace enjoys the art of expression through well-articulated words and funnels this enjoyment into content for blog articles, social posts across all social channels, web pages, newsletters, email blasts, interviews, publications, digital magazine articles, and landing pages. She graduated from Bob Jones University of SC with a B.S. in Creative Writing, began freelancing while in college, earned experience scriptwriting for the BJUPress Distance Learning K-12, and obtained HubSpot Inbound Certification. Grace loves to spend time with her husband, travel, create pottery, stargaze, name inanimate objects, fish, hike, draw, practice handwriting, read, try new recipes, write handwritten letters to family and friends, and make people laugh.
Grace “Moose” Inman
Grace “Moose” Inman
Jessica comes with a wealth of knowledge after graduating with her MS in Marketing from the University of Rochester’s Simon School. Her experience stems from her time at the University of Rochester Medical Center. She likes learning and researching the marketing world especially the realm of social media. Originally from south of Buffalo, Jess lives in Greece with her husband, Jeff, and dog, Ellie. She enjoys working out but likes her ice cream!
Scott develops and maintains websites in addition to creating eye-catching computer graphics. He specializes in making user-friendly mobile and desktop experiences on the web, creating websites that are simple for anyone to update, and utilizing 3D Modeling and Animation to showcase your brand in unique and memorable ways. Scott received a B.S. in Electronic Imaging at Northern Michigan University and pursued freelance web development work after graduating. He likes playing Telestrations, geocaching, running, and experimenting with SEO.
Lisa came to webSURGE after several years as a full-time freelance marketing consultant. Before that, Lisa worked in the San Francisco Bay Area with Edwards & McCaslin and the many industries of the Silicon Valley. Prior to relocating the California, Lisa worked in the DC area as Art Director for Judith Weiss Associates and Pallace, Inc. Lisa lives in Fairport now with her husband and 2 kids and is often found running between sports and concerts while serving as Co-Chair for McQuaid Mothers for Others. Lisa is thrilled to be part of the webSURGE team where she is dedicated to producing intelligent and creative communication solutions.
Amie enjoys helping businesses connect and communicate with their customers through social media. She earned her MS in Integrated Marketing Communications (IMC) through West Virginia University. Her love of hockey granted her the opportunity to intern with the Rochester Americans (AHL) during her undergraduate career. Amie likes to cook, spend time with her boyfriend and two cats, Smooches and Snuggles, and is always eager to learn something new.
Michael integrates a heavy focus in SEO optimization with his experience in developing high-quality, adaptive, responsive and custom websites, which are designed to fit each client’s specific needs. Michael loves to spend his free time with friends and family. His favorite things to do are going to Buffalo Bills games and rock concerts.
Melissa A. Cooley
Melissa Cooley is a passionate holistic marketing consultant who helps B2C and B2B organizations cost-effectively achieve their marketing objectives. Creative, progressive, and persistent, Melissa has 15 years of experience as a Holistic Marketing Consultant. She has served many notable clients in Northeast Ohio, Western New York and Western Pennsylvania: Rock and Roll Hall of Fame, Great Lakes Science Center, Greater Cleveland Aquarium, Hard Rock Rocksino, Downtown Akron Partnership (DAP), Akron’s Children’s Hospital, Pro Football Hall of Fame, Gervasi Vineyards, City of Medina, Ohio Station Outlets, Ohio Caverns, Finger Lakes Wine Country Tourism, Finger Lakes Health, Molly’s Trolley Pittsburgh, and Visit Pittsburgh. Melissa helps clients uncover unforeseen opportunities, integrate cost-effective marketing strategies, and improve their bottom lines. In her spare time, Melissa likes to travel, explore new cultures, meet new people, visit the ocean, and try new food/wine. After hours, she’s likely found cooking, reading, improving her home, watching and playing sports (specifically golf or soccer), or participating in service work. As a single, on-the-go professional, Melissa balances work and play all the while loving her family.
Melissa A. Cooley
Melissa A. Cooley
SERPy the Goldfish grew up in a pet store aquarium with his family, but unlike his relatives, he had one wish – he wanted to be noticed. With his unique skills of observation that set him apart from his siblings, he finally decided to swim solo. Given his determination and hard work, he earned a position on the webSURGE team, and in the process developed empathy for all businesses who share his desire to be noticed. He now promotes awareness of companies/businesses by helping owners get high-ranking on Search Engine Results Pages (SERP). In his free time, SERPy enjoys a delicious dish of Glycera Dibranchiata (worms).
Have you ever evaluated your company’s ability to generate enough high-quality sales leads? Does your sales team have at least 3 times the number of leads they need to reach their sales quota? If not, we can help you hit your revenue goals.
We work with business owners and decision makers to increase the quality and quantity of sales leads to improve sales results.
As a B2B marketing agency, we work as an extension of your company to provide dedicated support throughout the complex initiatives of digital marketing. We don’t simply plug your company’s information into an automated marketing system. We ARE the marketing system.
Improve sales and efficiencies through digital solutions
Our mission is what brings us to work each day. As an extension of your sales team, we use a comprehensive list of digital solutions to improve your sales results through lead generation. As opposed to trying to incorporate digital marketing in-house, using a B2B marketing agency like us creates efficiencies in cost, time, and results.
Honest, humble, trustworthy, social, committed
Our business values define how we conduct business relations throughout each day. As a team, we are united on these principles that define our relationship with our clients.
Everything about digital marketing is measurable, trackable, and repeatable. We offer the stats and exact numbers exactly as they appear online.
We are a team. You won’t find a single one of us taking credit for any success or breakthrough. All our marketing efforts are for the good of our clients.
We don’t cut corners or fudge numbers; what you see is what you get. If we see an area that needs improvement, we’ll challenge ourselves to learn and grow until we’ve conquered every roadblock.
We’re not just coworkers. We’re friends. Come visit us in the office and join in the conversation, laughter, and good-natured camaraderie!
We don’t stop. When we’ve finally reached our initial goals for our clients, we set new ones. We continually strive for excellence in everything we do.
Establish definitive thought leadership status in B2B lead generation
Our goal for our future as a B2B digital marketing company is to establish ourselves as professional thought leaders in B2B lead generation. Because of the steps we’re taking today, we are well-positioned to meet the next phase of technological advancement and digital progress to better propel our clients on to success.
In 2007, webSURGE Digital Marketing was founded in the basement of president and owner, Joe Crestuk. The company initially relied on remote employees across the world. In 2013, webSURGE began to hire onsite writers and developers from the US.
Over time, the company grew to include a complete team of techies and creatives and offered a comprehensive suite of digital services. To accommodate this growth, webSURGE eventually moved into a 2,000 ft² space in 2014, and a 4,000 ft² space in 2017. We continually refine internal processes, track algorithm updates, research online trends, and use digital tools that keep us on the cusp of technology.
Today, webSURGE clients include CooperVision, Dow Chemical Company, Worldwide Electric Corp, Rochester Regional Healthcare, and many more. Joe Crestuk has spoken on behalf of the company both locally and nationally to large and small groups of C-level executives to help their companies take full advantage of the web. webSURGE has successfully increased his clients’ sales by up to 100%.
To friends, family, clients, and employees – thank you to everyone who has helped make webSURGE Digital Marketing what it is today! We appreciate your loyal support and look forward to continual years of success.
You may be wondering why you should consider outsourcing digital marketing to a B2B agency. You have two other options: not taking any initiative at all with digital marketing or trying to keep it in-house.
Despite today’s competitive economy, you need to maintain your current clientele as well as create new, loyal customers. In the 21st century, customers don’t want to talk to sales people on the phone. They expect to find everything they need online.
60% of B2B buyers prefer not to interact with a salesperson and 62% of B2B buyers say they can narrow down vendors based solely on online content.
The purpose of digital marketing is to make sure your products/services are found where your customers are looking.
If you refuse to make any effort to bring your business online, you’re risking the loss of your entire organization. You, your employees, your employee’s families, and your current customers are depending on you to keep your company afloat. So doing nothing is really not an option.
What about keeping digital marketing in-house?
As a business owner, you’re probably consumed with tasks that have to do with top-level management. Do you have time to oversee an in-house digital marketing department? That includes hiring top talent, following up on results, refining your strategy, and continually researching digital trends to beat the competition.
Nor do your current employees have the time to multi-task and try to accomplish their current responsibilities while taking on an aspect of digital marketing.
Even if you have the time, do you have all the right skills in-house? Do you know to market online? Digital marketing encapsulates web development, content marketing, social media marketing, online advertising, and so much more.
It’s really not a one-person game. It takes an entire department with a wide variety of skills and expertise. Think of employee wages, benefits, bonuses, etc. And not just money – do you have office space for a whole new department?
Search engine optimization is so complex that it’s much more cost-effective to outsource to professionals.
Hiring a B2B digital marketing agency creates efficiencies that can help your company stay afloat in a competitive economy. We can help you save time and money while simultaneously increasing lead generation for your sales team.
Digital marketing has several key benefits you can’t achieve with alternative forms of marketing. Unlike traditional marketing, there’s no guesswork with online marketing. We track all our online efforts and report consistently to you to see what’s working and what isn’t. At any point, we can refine our strategy to ensure you’re getting the best results possible from utilizing the web.
We’re excited to show you all that digital marketing can do for your company! If you’re interested in learning more, contact us and we’d be happy to discuss feasibility, potential business return, and if webSURGE Digital Marketing is the right fit for your organization!
webSURGE received a prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision at the Internet Marketing Association’s annual awards celebration held Sept. 29, 2017, at the Enclave in Las Vegas.
September 22, 2016, webSURGE was selected as a finalist for the Digital Marketing category at Digital Rochester’s 6th Annual GREAT Awards ceremony.
The website we developed for client Helendale Dermatology & Medical Spa was a finalist for its category at the Rochester Business Journal’s 19th Best of the Web competition.
The website we developed for client LeFrois Builders and Developers was awarded first place for its category at the Rochester Business Journal’s 19th Best of the Web competition.
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