5 Business Growth Strategies

You’ve spent a large portion of company budget on marketing. Your website was a big investment. You’re frantically trying to promote your business on social media and other avenues, but business doesn’t seem to be growing. What isn’t working?

Check out these five business growth strategies you can immediately apply to your website to create new sales opportunities!

1. Optimize your Website for Search Engines

Most people rely on search engines, mainly Google, to find a certain product or service. If your site can’t be easily found online, then you need to rethink your keyword strategy. Keyword methods change over time, thanks to Google’s algorithm updates, so you’ll need to constantly check your keyword optimization. Make sure you have well-chosen, long-tail keywords in:

  • The page title
  • The SEO title
  • Meta description
  • URL if possible
  • Image alt tags
  • At least one H2 tag
  • The first paragraph of the page  


2. Reduce Your Site’s Bounce Rate

High bounce rates indicate a visitor isn’t satisfied with your site in some way. Perhaps they can’t quickly find what they’re looking for or they have a negative first impression. During a website revamp, you can reanalyze the navigation system and try to think more like a visitor to improve usability. A goal-oriented navigation system is more likely to close a sale.

3. Improve Low Conversion Rates

Do potential customers visit your site, but you still don’t reach your sales quota? Your website needs an analysis to find out why visitors lose interest. Google Analytics is a helpful tool to help you pinpoint which webpage is the problem. If it’s your homepage, your might need a full website redesign. Once you know the problem, you can start testing solutions. Does the webpage need more content? Does it look welcoming and interesting? Does it need more images or interactive content? Does it speak directly to a need? You might have to try several different tests before you see an improvement.

4. Update Web Content Frequently

Do you have a difficult time updating your website content? Even simple updates, like adding a new paragraph or uploading an image. Make sure you have an updated content management system that allows you to easily upload fresh content to keep your website up-to-date and relevant to your target audience.

5. Boost Page Load Speeds

Does your site take more than 3 seconds to load? Google penalizes websites that take a while to load by reducing their rank in search engine results. Practically speaking, not many web visitors will stay on a site to wait for it to load, especially on a mobile device. If your page takes too long to load, you’re losing valuable customers.

If your digital presence is lacking in any of these areas, you’re losing valuable customers. See your business grow when you implement a strong online presence.

Is an Investment in Digital Marketing Right for Your Company?

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.

Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.

You’ll incur the cost of the marketing investment itself, as well the opportunity cost of missing out on a year or more of new business opportunities.

And it makes your leadership, sales team and books feel pretty sad.

Here is what you need to ask your company before making a decision around digital marketing.