webSURGE Receives App Development in B2B Honors at IMPACT Awards

webSURGE received the 2017 IMPACT Award in App Development. The app helps track business and sales KPI’s for CooperVision. The award was received at the IMA’s annual awards event held in Las Vegas.

“The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”

app development

webSURGE has developed a sales analytics application named “Road to Adoption” for CooperVision. The app will be rolled out to various countries around the world to assist with CooperVision’s marketing and sales integration efforts. The primary function of the app is to track the number of sales during the first 180 days following the release of a new product’s trial kit to customers. If enough sales have been made, the product is considered adopted.

This sleek sales analytics application is a valuable asset to CooperVision’s sales team in increasing account penetration and improving efforts to be more effective and efficient in closing sales.

The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide range of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

Read the IMPACT Award News Release.

 


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Is an Investment in Digital Marketing Right for Your Company?

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally.

Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense.

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And it makes your leadership, sales team and books feel pretty sad.

Here is what you need to ask your company before making a decision around digital marketing.