Tag: social media marketing
6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies
Many IT and manufacturing companies seem to have left social media marketing behind, perhaps with the exception of LinkedIn. If you’re not taking advantage of social media for sales opportunities, you may be significantly impacting your business sales, especially among…
Social Media Marketing World 2018 Recap
I had the opportunity to travel to San Diego, California and be a part of the largest social media conference, Social Media Marketing World by Social Media Examiner this past February. The conference is designed for marketers of small and…
Help! Did The Facebook Algorithm Update Drop My Facebook Reach?
Perhaps you’ve noticed a decline in your company’s Facebook reach in the last few weeks. The drop started near the beginning of 2018 as the CEO of Facebook, Mark Zuckerberg, proclaimed to the world around mid-January, “I’m changing the goal…
Are Pictures Worth a Thousand Sales?
How to Optimize Images for Your Website Without sales, your company won’t generate the revenue it needs to survive – and thrive – in a competitive economy. And sales begin with quality leads. Have you ever evaluated your company’s ability…
Social Media Marketing Best Practices
Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media…
What Are Social Media Posts for Business?
What Are Social Posts? The term “social media posts,” or “social posts,” simply refers to any form of publication that is distributed through a social media account. However, they differ from traditional print or online publications because they have a…
How Social Media Marketing Generates Leads
What social channels are you currently using for your business? Many business owners know they need to be on LinkedIn and have both a personal account and a company page for their business. LinkedIn offers critical networking opportunities, the ability…
5 Ways to Use LinkedIn to Increase Branding Opportunities
LinkedIn, with over 467 million users, is a social channel for professional networking and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. This platform empowers individuals to…
The Advantages of Social Media for your Holiday Campaign
Retailers have benefited from holiday marketing campaigns for decades, and the launch of major social sites has only enlarged the campaign. Social giants FaceBook, Twitter, and Pinterest have added Buy Now buttons on their social platforms, making sales easier than…