When we’re onboarding a client for digital marketing, we often hear the question, “Why do I need blog articles for my business?” Well today, we’re going to share the 5 main benefits of blogging for business.
1. Increase website traffic
The main benefit of maintaining a blog for your business is to increase website traffic. You want to pull those internet surfers onto your site by intriguing them with good content. Your target audience is online searching for answers to their problems. You put together an article that offers them a solution that could work for them. They click to your article to read more and they’re taken directly to your website.
2. Increase leads from digital marketing
Once you get someone to your website, they typically browse your website before leaving. With a digital marketing tool called Google Analytics, we can see if they visit the home page next, then the about us page, maybe the services page. They may even fill out a contact form which confirms their interest in your brand. The more leads you get from your website, the more you can grow your business.
3. Google likes fresh content
When we produce content, we cater not only to the reader’s interests but also Search Engine Optimization (SEO) best practices. Google wants to see unique content regularly posted to your website to make sure it’s being managed and updated appropriately. Websites that remain dormant for months on end don’t rank as well as those that are updated consistently.
4. Support your social media initiatives
The same way you want your website to be found in search engine results, you want your brand to be found on social media channels. On top of that, today people are going online to research brands, educate themselves on the buying process, check out reviews – and they can do all of this on social media. As you write articles relevant to your business, you should post links on all your social channels to encourage visitors to click and learn more.
5. Build your brand authority
Articles are a great way to establish yourself as a thought leader. As you post informative, educational pieces of content on your blog, your audience will begin to see you as a thought leader. You’ll build their trust and establish recognition among your potential customers. When the times comes when they need your services, they’ll think of you as someone who knows what they’re talking about.
We hope these digital marketing blogging tips were helpful to you. Start writing today to see results – we’ve seen our clients reap the benefits of blogging for business in as short as 4 months.