Category: Marketing Resources
Why Your Marketing Team Needs Web Development
Sure, when people think “ad agency,” they probably don’t think of web development. In fact, before the past decade web developers probably weren’t even hired by ad agencies. But now that buyers are going online to make purchase decisions, web…
How to Create a Successful Web Design to Impress Visitors
You probably know this by now: A first impression is formed in the first seven seconds. That’s how much time you have to impress your website visitors. That narrow window is even less with websites for mobile users. The Society…
The Advantages of Social Media for your Holiday Campaign
Retailers have benefited from holiday marketing campaigns for decades, and the launch of major social sites has only enlarged the campaign. Social giants FaceBook, Twitter, and Pinterest have added Buy Now buttons on their social platforms, making sales easier than…
5 Most Common Mistakes Ad Agencies Make
The marketing industry in the US is booming – it collected $180,000,000,000 in 2015 alone, and selling more advertising space has been a recent focus for Rochester, NY. The national forecast for marketing is exponential growth in coming years. So…
Does Your Company Meet New NYS OGS Contract Requirements?
According to new contract requirements made by the NYS Office of General Services (OGS), if your company distributes tangible goods, you need to feature all of those products on an online catalog. If this online catalog fails to meet Section…
How to Generate Online Traffic Despite SEO Challenges
SEO is a real part of business for the 21st century, and company owners face many SEO challenges as digital technology becomes more sophisticated. How can you keep up with these challenges and continue to drive traffic to your company’s…
5 Digital Marketing Tools to Start Using
B2B Digital Marketing Tools Resource Guide Digital marketing is a whole new ball game to some industries and some have only reached first base. There are many free and paid version digital marketing tools out there that companies use for…
How Has Marketing Changed for the Manufacturing Industry?
“If you do not change, you can become extinct!” ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the…
3 Reasons Why Digital Marketing is Important for B2B
Have you realized your buyers’ habits have changed? Or are you having a harder time reaching them? Are you using digital marketing? In recent years, the B2B buyer’s demographic and habits have changed. B2B buyers between 18 and 34 year…