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Remember that old song, “Love and Marriage…go together like a horse and carriage”? No? How about cheese and crackers or beer and peanuts? Chips and Dip? Some things just work better together in pairs. The same is true for Website design and SEO! You can have the best Website in the world and sit there wondering at the low number of hits you get from that Website. Conversely, you may have a Website you and your friend created with one of those out-of-the-box software packages and get hundreds of hits a day but generate little or no business from them. Your website design and SEO, when coupled together, are probably the single most important things you can have to promote and grow your e-commerce business.

A competent and functional website design for your business can make or break your business. Most often, the look and feel of your website are what gives potential customers the first impression of your overall business. If your website homepage doesn’t illicit a wow factor at first glance, the probability of your potential customer wanting to dig further for more information drops exponentially. If there’s just too much information for them to absorb in the first minute or so of their initial visit, they’re going to go looking for another site that is ‘easier’ on their eyes and minds. The same holds true for the functionality of your ‘navigation system’.

If your website design is poor or difficult to navigate, those potential customers are going to get bored or worse – frustrated – and move on to a site that appeals to them more. In the highly competitive e-commerce world, you have, at most, a minute to grab a customer’s attention and perhaps another minute or two to hold it long enough to get your message across, provoke his interest, and provide him with a solution to his query. Website design – a competent and professional website design may be compared to the difference between a two line ad in the local Pennysaver and a full page color spread in a national magazine. One is free. The other is expensive. But, if you want to build your business, which website design is going to work for you?

OK, so now you’ve decided to go to a professional and talk about getting a website design that will work for you and your business, one that will provide that wow factor and lead potential customers to dig deeper into your information pages…one that will be more likely to have them place that all important first order! While you’re there taking with the professional website designer, be sure to bring up the topic of attracting potential clients to choose your website as one of the first places they’ll go in search of a solution to their problems. If he doesn’t mention SEO, or search engine optimization, you may be talking to the wrong designer. It’s essential that the design of your website contains the ‘right stuff’ to attract those search engines out there and convince them to post your site at or near the top of the list. This is what SEO will do for you. Your website designer will continually adjust the contents of your website to get and keep you on the top of the search engine list. It’s not going to help to have the great website if no one goes there. With the proper combination of website design and SEO, you can be assured that your business will get the maximum exposure to potential clients possible.

Just one more reason that you need to talk with a competent professional website designer who understands the importance of SEO to your site and to your business.