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At webSURGE, we use a team approach in the developing of your internet e-commerce business. Our team approach provides several advantages to your internet e-commerce presence and branding. For example, our highly skilled and experienced team will analyze your current web presence. From that review, we will develop and deliver a strategy incorporating prioritized deliverables and itemized costs. We believe your existing Marketing and IT departments are a crucial aspect to our success, so we encourage you to utilize their working knowledge to scale our team to fit intricately into your projects. Our ongoing relationship with your organization and your e-commerce business includes regular interaction with your internal departments, including reporting on success rate regarding site activity and conversions. We constantly trim and adjust our process to meet and improve the trending your e-commerce site is experiencing.

Having said that, we want to tell you about a local company that we know of. They started out with a web developer that pretty much gave them everything they asked for and more. When he, the web developer, tried to talk to them about increasing their online presence in the social networking world, like Facebook and Twitter, this company dug in its heels because it didn’t warm up to the idea. Apparently, sometime later, they must have talked to someone else about the importance of social networking. They hired that person to take care of their social networking and, were now spending more money by having two web developers doing the job of one. Not only that, as the web developers were separate entities, they were not working together for the client or his e-commerce business.
Taking it a step further, this company decided that instead of using a web copy writer to create and add content to his website, he’d use his sales manager who obviously knew everything about his products and so forth. The problem was that the pages he created were verbose and took up every inch of white space. He had no idea how to write for a web site nor did he understand what is needed for e-commerce. As a result, they were unappealing and uninteresting to anyone who happened to go to that web page for information. In the end, his sales numbers did not increase. At all! Of course, it was the fault of the two web developers who both had tried to advise him against the paths he had chosen. And, in the end, he had to hire someone else to redo the mess and get his company internet presence back on track. Yes, in the end, like so many of us, he tried to do it his way and ended up spending more money than he would have if he’d done it right in the first place.
When you go to create or update your web presence for your e-commerce efforts, we hope you will think seriously about finding a web development specialist that can provide you with all the expertise you need to make it successful the first time. Look for a web development team with skills in designing and maintaining a site, with vast graphic design and copy writing experience that will give you what you need.

Of course, we hope you’ll pick webSURGE, but, if you don’t, please be aware of all the issues involved in designing and maintaining…and growing your company e-commerce business.