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With all due respect to the telephone voice that answers and attempts to direct you when you place a call to your local utility company, automation stretches far beyond her annoying, yet capable, reach. It’s been offered, by people of all sorts, that automation is a process that causes consumers to waste more time getting to what they want (be it a representative, or a checkout page) and in some ways these onlookers are correct. A poorly constructed automated system can be a thorn in the side of productivity. However, as a business professional you can automate your sales process (not just through e-commerce) in a way that actually protects your bottom line.

So here’s a quick story about an e-shop owner who chose against sales automation. Jim had, yes had, an online shop that sold electrical equipment, a very widely utilized niche. Like most store owners he made his prices readily available for viewing. When his competition decided there wasn’t enough room for Jim, they undercut his prices by 35%! Sure they didn’t make a ‘real’ profit from those sells, but they got Jim out of the business. The moral-Don’t be Jim! There is a way to protect your profits and pricing, even in a price focused niche, all while providing speedy ordering and detailed product information.

Voila! E-sales emerges as the unrivaled answer to an e-entrepreneur’s woe’s. You can have a solution that fits your business like a one-of-a-kind tailored Italian suit stitched just for you. How does it all work? Well, in a nut shell we’ll be creating a customized quoting system. Your customers will be able to choose products from your online catalog and enter their information into secure online forms that provide a unique privacy you couldn’t otherwise provide to them. Basically, you will be ‘quoting’ each interested party as opposed to offering all of your pricing out in the open for your competition to simply ‘beat’. Here’s the thing, if you take a conventional route, placing your prices on your site, your product won’t be highlighted with value and everything great about your product will be overshadowed by price.

Who really wants to compete in a price driven market, when online, anyone can offer almost any product at any price they want? No one, that’s who. With an automated sales platform you can preserve your product quality and focus your customer’s attention to your site’s many offerings. Making sales should never always be about the price of things, because the lowest price doesn’t always yield the best deal. But, if your pricing is exposed you can guarantee that you will be undercut. So don’t lose sales, automate and increase your profits!