The area of e-marketing that is most often helpful to your company’s success is search engine optimization (SEO). It is imperative to boost any business’ online presence, and to drive traffic to the site. You may be wondering how SEO is achieved and what are the elements of search engine optimization that can facilitate the growth of your business? First, you must understand that it’s a process that involves picking certain keywords that you think a good number of people will be searching for online. For instance, if you sell flowers in Rochester, you may not even show up in a search because your competitors are paying top dollar for those keywords, therefore they are showing up on the first few pages and your business is nowhere to be found! To truly achieve e-marketing success, you will want to hire a reputable and effective e-marketing company will go a long way in getting your site traffic, and giving you the opportunity to gain valuable clients or customers.

A company like webSURGE that specializes in the field of search engine optimization in and around Rochester, will know the best steps to take when it comes to optimizing your website’s meta tags, spreading the word about your brand through strategically placed keyword articles, and making certain that your site has its best chance at reaching the top rank in the search engines by finely tuning its content.

Given that a vast majority of businesses have an online presence in today’s technological era, it’s crucial that your company stands out above the rest by being easy to find when people look for your products or services. If not, then you have a high likelihood of being lost in the shuffle. It’s important that you hand over the task of SEO to a qualified e-marketing company, so you can spend your time and effort on other marketing and/or business endeavors, and the SEO professionals can work on getting you traffic!

The Bottom Line

The difference between successful social media marketing and unsuccessful media marketing rests on the way you view social media for businesses. Businesses that view social media marketing as a one-way promotional channel to sell their products, services, or brand are generally less successful than businesses that view social media marketing as a way to connect with their consumers. (Think commercials, magazine ads, and newspaper ads. These are examples of one-way communication.)

While one-way advertising does have a place in the marketing world, that place is not on social media sites. Consumers want to feel like their voice is heard. Consumers also enjoy standing behind a product or service that makes them feel as if they are special and important. To help your followers feel this way, you have to come out of “promotional mode” and enter into “conversational mode,” which requires listening, not just talking.

Customers Talk. Do You Know What They’re Saying?

Successful social media marketers know where they are being talked about and how often. They take the time to follow up on social media comments and posts about their business. They are able to do damage control when complaints are made on-line and are able to promote positive comments about their business, product, or service to other potential consumers. These smart social media marketers let the consumers do the talking for them, but they watch carefully for signs of trouble or negative exposure.

Do You Know the Effectiveness of Your Marketing Efforts?

Businesses that use social media successfully take the time to analyze and track the efficiency of their efforts using on-line analytical tools. They know how much they are spending and how much return they are seeing on that investment. This includes their time investment as well. Because of this, they are able to make changes to their social media marketing plan when necessary.

Keep the following tips in mind when choosing a social media platform to market your business:

You don’t have to choose only one. In fact, it’s recommended that you use as many as possible. The more social media outlets you are active on, the greater chance people will find out about you and what your company has to offer. Make sure you’re set up on Twitter, Facebook, Linked In, and Google+, just to name a few.

Focus. Just because you can and should use more than one social media platform to market your business doesn’t mean that you shouldn’t focus your energy on one specific platform. Choose one main platform and make your presence there constant and up-to-date on a regular basis. Choose whichever platform suits your preference, personality, and best reaches your target audience.

Use Supplemental Social Media Tools. Along with choosing a social media platform, it’s a good idea to use other tools, such as bookmarking sites like Digg and StumbleUpon, to further increase your exposure on the web. Bookmarking sites will help push traffic to your website and to your social media accounts, increasing your chances of being found on the web.

If you find you really don’t have the time to be managing your social media platforms, contact us and we can manage them for you!

Here we’ll share a few tips with you to help you know where you should invest your marketing dollars and how you can determine the best marketing strategy for your business.

Know your demographic—Your demographic is key in understanding who you should target with your advertising and it’s essential in narrowing down your niche market. Your demographic can range greatly, but it’s important to identify some specifics so you know exactly who you are trying to sell your services to.

Know your competition—Researching your competition is another important part of learning how and where you should market on-line. You need to know the other businesses in your industry and what their web presences look like on-line. It’s also helpful to take a look at their SEO strategies and how well they rank in the search engines, but this kind of homework will require some professional help.

Use the right SEO strategy—Speaking of researching your competition’s SEO strategies, a professional can also help you determine the best SEO for your company’s website. A high-quality search engine optimization service can work wonders for your company’s website traffic an exposure. We offer SEO service as well as an e-marketing analysis service that can help you with everything from researching your on-line competition to determining the right pay per click advertising budget for your company.

We’ve been excited to share our e-marketing analysis service for this very reason. We understand just how important it is to new clients to be able to assess the campaign strategies that are best for them before making a huge investment in advertising. Not only is it important to your wallet as a business owner, but it’s also important for the sake of the efficiency of your overall marketing results. You need to know your competition, what’s working and what’s not, or whether you should adjust your current strategy to enhance your brand’s image.

Here are a few examples of how our e-marketing analysis service can you help you determine where your marketing dollars should be going:

Keyword analysis—In order to make sure your website is attracting the right amount and the right kind of visitors, our e-marketing analysis researches the best keywords for your business as well as the best per click budget and pay per click volume estimation for your needs.

On-line competitor analysis—The e-market analysis also researches five of your top on-line competitors to retrieve data such as Meta keywords, Meta descriptions, and service listings, so we can help you evaluate how you should market your own on-line web presence.

If you want to know where your marketing dollars should be going, talk to us today about our e-marketing analysis service.

Along with our other e-marketing and e-development services, we also offer an e-market analysis service that is aimed at assisting business owners of all kind to identify what they need the most before they invest in a new website design or on-line marketing campaign. If you want to determine your company’s priorities before you drop any cash on a marketing campaign, this service can help you do it.

Here are some examples of what our e-market analysis includes:

Thorough SEO Keyword Analysis—We’ll research the keywords that are used by your competitors and determine which ones are best for you. We’ll recommend keywords to use for optimization purposes and will also assess the search volume for those particular phrases. Additionally, we’ll indentify a proper pay per click budget and volume estimation.

Competitor Analysis—We’ll research and analyze your top 5 on-line competitors and will provide a plethora of date including Meta keywords, Meta description, service listings, and product listings. We’ll also provide any site navigational structure and functionality information so you can compare the effectiveness and methods of those competitors.

E-marketing is a must in the on-line world of advertising, but it’s important know how to make your campaigns and site designs as efficient as possible if you want to see the very best results for your business. Talk to us today about our e-marketing analysis service and what our search engine optimization service can do for you.

Search engine optimization service—A quality search engine optimization service is one of the first things you should be concerned with if you want to increase your website traffic.

Pay per click advertising—This form of advertising has its advantages but might require you to experiment with different demographics and techniques until you figure out what draws the most attention to your ads. Still, it’s a method that is sure to boost your company’s exposure.

Social media management—Hiring a social media management expert can allow you to easily manage the social media presence you’ve already built, but it can also help you grow that presence and increase its effectiveness.

Social media contests, giveaways, and promotions—Speaking of social media, using sites like Twitter and Facebook to host giveaways and contests is an invaluable way to reach potential customers. For example, Twitter can multiple your company’s exposure, thanks to follower retweets and mentions.

Web design—Along with a quality search engine optimization service, another must-have marketing tool is a topnotch, professional web design. Rochester web design services such as those we offer here at webSURGE can enhance the look and feel of your company’s on-line storefront. When paired with a search engine optimization service, a high-quality design can help boost your company’s exposure.

]]> http://websurgenow.com/joes-blog/five-ways-to-boost-your-company%e2%80%99s-exposure/feed/ 0 http://websurgenow.com/joes-blog/how-often-should-you-promote-your-product-with-social-media/ http://websurgenow.com/joes-blog/how-often-should-you-promote-your-product-with-social-media/#comments Mon, 31 Oct 2011 16:10:36 +0000 admin http://www.websurgenow.com/?p=912 Using social media to promote your services or products, enlisting the help from a high-quality search engine optimization service, and experimenting with pay per click advertising are all effective ways to market your business. However, it can be difficult to gauge when and how often you should utilize each marketing strategy. This is especially true when it comes to using your social media outlets.

Your social media presence is important, and the wrong message or too many of the same messages can really hurt your image. Friends and followers on sites like Twitter and Facebook can be easily turned off when they see the same user posting repetitive status updates. No one wants to see sales pitches popping up in their stream on a regular basis.

Here are some tips to give you an idea of how often you should promote your product or service in your social media circle:

Balance it Out—You shouldn’t promote your product multiple times throughout the day, every day of the week. This might sound like a no-brainer, but it’s a mistake many business owners make. To avoid this but still ensure your product is getting adequate exposure, balance out your sales-related social media updates by mixing things up. Talk about the weather, where you ate for lunch, or your son’s birthday party—be sure to talk about everyday life in between product pitches.

Rule of Twos—Consider using a “rule of twos” when promoting your services via social media. Tweet or update in pairs, at least twice a week. For example, research has shown that Tuesdays and Wednesdays are the optimal days of the week to tweet. Try experimenting by pushing your sales-related tweets twice a day on those days and see if it impacts your sales in any way.

Reserve the Weekends for Personal Updates—Research has also shown that the weekends are not the best time of the week to gain the most exposure for your promotions with social media. Instead, focus on building social media relationships and keeping the conversation centered on everyday small talk. Paired with some pay per click advertising and a search engine optimization service, this social media tip can help your business get the most out of its promotions.

Chances are you are already taking advantage of the vast world of social networking to grow your business. But do you know the best times of day to make your social media updates? Did you know that posting your updates can actually be more beneficial during certain times of the week? Social media experts and marketing gurus are constantly working to identify trends that give us insight into the optimal times to market our businesses on social networking sites.

Here are some examples of what has been discovered so far:

Tuesday and Wednesday are some of the best days of the week to make social media updates. This is especially true with Twitter. Focusing many of your tweets or the frequency of your tweets on Tuesday and Wednesday can give you an advantage in terms of exposure. Lemon.ly shared a helpful infographic titled “Twitter Vs. Time,” which states that Tuesdays and Wednesdays are ideal, and that weekends should be avoided. It also states that the hours of 9 to 11 AM and 1 to 3 PM are the highest traffic periods to publish your tweets.

Tweet in the PM. While you can reach a large audience and obtain maximum exposure throughout the course of any given day, tweeting in the PM is a great time to get exposure. Updating other social networking sites is also helpful first thing in the morning, although the surge of updates that happen in the early hours make marketing your brand very competitive at this time of day. Along with your pay per click service and search engine optimization service, use your social media networks and these tips to maximize your company’s exposure.

If you’re a business owner in the 21st Century, chances are you are already taking advantage of the social media circuit. However, if you’d like to see some positive results from maintaining and managing your social media presence, try these basic relationship-building tips to make sure you’re helping your company’s reputation and not harming it:

Talk about what you know—Instead of trying to post and leave status updates about subjects that have no relevance to your line or work or product, talk about what you know. Any subjects related to your industry or area of specialty will be more genuine and will help others form a brand image of you and your company.

Talk about their interests—Make sure you take the time to skim posts, blogs, and status updates of others on your follower or friend lists to find out what their interests are. Then make it a priority to talk about those subjects and show interest in them as well.

Be responsive—When you see comments from others that are directed specifically at you or comments that relate to something you can share your thoughts on, don’t hesitate to respond. Show genuine interest in other posts and updates by contributing to the conversation in some way. This is a very important social media relationship-building tip.